Jurrell Casey's 'My Cause, My Cleats' choice hits close to home

The Titans' Jurrell Casey works to support community-based organizations that address the needs of at-risk youth and individuals who were incarcerated. He chose the Superman logo for his cleats because "everything about him was about the community." Turron Davenport/ESPN.com

NASHVILLE, Tenn. -- Tennessee Titans defensive lineman Jurrell Casey had an easy decision when choosing a cause for the NFL's "My Cause, My Cleats" campaign.

Casey will wear his custom cleats to support the Jurrell Casey Fund during Sunday's game against the Jets (4:05 p.m. ET, CBS).

He's passionate about working to provide better opportunities for younger people who need guidance and direction, and the Jurrell Casey Fund was created to support community-based organizations that address the needs of at-risk youth as well as individuals who were incarcerated. The goal is to build a bridge for former inmates to reinsert themselves into society as seamlessly as possible. They also strive to eliminate disadvantages that prevent at-risk youth from reaching their full potential.

"This is to bring more awareness to what we are looking to do and the message we are putting out there," Casey said. "These cleats have the foundation's logo on it with the light blue, and the other one has the Superman logo. I chose the Superman logo because he's one of my favorite superheroes. Everything about him was about the community. He's a hard-working guy who would put his head down and grind. He never did it for all of the attention. He just wanted to do his best. I believe everybody in the community can be great, successful people."

Casey mentioned how as a youngster he didn't have programs to help him push forward. He grew up focused on football and school, but rarely had the opportunity to get extra help after school because he had to get home and get settled before his mother left for her second job.

"I didn't have time to do all of that extra staying after school and things like that," he said. "I wanted to find ways to create programs to help make them available for people in the community."

Casey is among several Titans who will be wearing specially designed cleats on Sunday to pay homage to causes near to their hearts. Inside linebacker Jayon Brown, like Casey, attended Long Beach Polytechnic High School in Long Beach, California, and his choice also focuses on youth guidance.

Jayon Brown: Youth empowerment

Brown's cleats were inspired by the summer camps he attended at the YMCA as a kid in Lakewood, California. He said some of the counselors he encountered were influential for him. Although Brown had a lot of support at home, he was glad to attend the camps and get additional inspiration.

"It keeps you off the streets, teaches good morals along with how to work with one another and create friendships," he said. "I was in there from early elementary school to about the end of elementary school, like fifth grade. My two older brothers went as well. So did my younger brother and sister."

Bennie Logan: Pitt Hopkins Syndrome

Logan decided to wear his cleats to bring awareness to issues he was exposed to recently. His financial advisor's daughter has Pitt Hopkins Syndrome, a rare genetic condition that causes intellectual disability and developmental delays in addition to breathing problems, gastrointestinal issues and seizures.

"I researched it and found out that only a select few of American kids have it," Logan said. "I did [the cleats] last year, and a lot of parents reached out to me thanking me for it. So this year I wanted to do it to show them that I can continue to support it and want to bring awareness to it."

Logan also has cleats for suicide prevention, a topic he researched last year while playing for the the Kansas City Chiefs.

"I didn't realize the rate of suicide in the United States. I read that 90 kids between the ages of 12-16 years old had committed suicide the year before. I thought that was insane," Logan said. "There are so many factors or causes for it, so I wanted to draw awareness to them and let them know that there is hope. They're not alone. There's always someone depending on them and [who] cares for them."

Logan's cleats were designed by Chuck Braud, an artist from Louisiana who did a few paintings for Logan in the past. Earlier this season, Logan had specially designed cleats to show his support for autism awareness.

"There are a lot of people and kids that I know that have autism, and I'm close to them. I wanted to show my support to them and let them know that I researched it and wanted to draw more awareness to it because of them. I do the cleats so they can see it on TV and be inspired by it."

David Fluellen: Military appreciation

Fluellen's cleats show appreciation for those who served in the armed forces. The running back said his parents and other family members were involved with the military and mentioned a local foundation back home in the Buffalo area.

Many of the Titans had their cleats designed by Fluellen's brother-in-law Dakota Wiley. Fluellen said Wiley gave him some custom sneakers as a wedding present and also did some other custom cleats. Other Titans players such as Brown, Casey and Adoree' Jackson saw them and wanted Wiley to design theirs.

Adoree' Jackson: Breast cancer awareness

Jackson's mother Vianca Jackson is a breast cancer survivor, so his choice to wear the pink cleats was an easy one.

"My mom showed me that life is too short and never take it for granted," he said. "Appreciate everything you have in life. Her going through what she went through, it opened my whole family's eyes. The person she is, she's always upbeat and positive."