“I’ve told my teammates that I’d like to be the San Antonio Spurs of the NFL,” Cousins said. “Be super boring and maybe people at the end of the season just go, ‘Wow, they really had a good year and no one really talked about it.’”
The Spurs, of course, have maintained excellence over a long period of time with five titles. In some ways last season, the Redskins were a boring team that won. However, they didn't do what the Spurs did: beat teams with winning records and win playoff games. Still, the Redskins finished 9-7, won the NFC East and, save for Cousins’ “You like that?!” catchphrase, there wasn’t much buzz about them.
Last week, a number of Cousins' teammates and coach Jay Gruden all said they prefer to focus only on football.
“I don’t need to promote myself, I don’t need to promote what we’re doing,” Cousins said. “We have plenty of people here [in public relations] who are very good at doing that if we play well enough. I just want to play football. I don’t want to worry about anything else, and I found from playing at Michigan State and playing even before that, if you win games, everything else takes care of itself. It’s a pretty simple recipe.”