Oscar De La Hoya, the former six-division titleholder, International Boxing Hall of Famer and head of Golden Boy Promotions, is launching De La Hoya TV, a Spanish-language sports, travel and lifestyle cable television channel.
De La Hoya, who is partnering with Mexican businessman and boxing promoter Jose Alberto "Pepe" Gomez and media executive and Fashion TV Latin America partner Victor Hugo Montero, announced the launch on Wednesday at the National Association of Television Program Executives annual conference in Miami.
The channel is scheduled for launch in the spring and De La Hoya and his partners are talking to cable and satellite systems about carriage deals.
De La Hoya said the channel will offer news, analysis and original programming surrounding combat sports, including boxing and mixed marital arts, in addition to featuring entertainment, travel, lifestyle and news on international sports.
"De La Hoya TV will be the premiere authority on boxing and other combat sports, providing fans with a behind-the-scenes look into the world and lifestyles of their favorite athletes," said De La Hoya, who has taken the title of chairman of De La Hoya TV. "The network aims to inspire all to live the life of a champion, delivering exceptional insight into the athletes and featuring entertainment, global destinations, news and more."
Said Gomez, De La Hoya TV's executive chairman, "The popularity of combat sports continues to grow throughout the United States, Latin America and the globe, and now fans will finally have a unique resource to get news and analysis through De La Hoya TV."
At its launch, De La Hoya TV, which will be based in Miami, will focus on Spanish-language content for the U.S. Hispanic market, De La Hoya said. Eventually, De La Hoya said there would also be English-language content.
"In my decades of working in television, I've seen few opportunities to connect with an untapped market with such an exponential opportunity for growth," said Montero, the De La Hoya TV CEO and general manager who launched Venezuela's first cable channel, Sun Channel Tourism Television. "For over a year we have worked on this project and are focused on expanding content from Spanish to include English and make it available to a larger audience, all to serve the consumer's appetite."
There are no plans for the channel to include live sports programming.