Bowl changes name for corporate sponsor

BOISE, Idaho -- Nampa-based MPC Computers has a two-year
contract to be the corporate sponsor of what has been known for the
past seven years as the Humanitarian Bowl, company and bowl
officials said Monday.

Starting this year, the name of the late-December bowl will be
the MPC Computers Bowl, officials announced during a news
conference at Boise State University.

MPC Computers was formerly Micron-PC, the computer manufacturing
arm of Micron Technologies. The name of the company was changed to
MPC Computers in 2002.

"It is our hope that this sponsorship will translate into increased sales volume and long
term benefits for both our employees and local businesses," President and CEO Mike
Adkins said in a prepared statement.

In 1994, former high school and Pasadena College basketball
coach Myron Finkbeiner of Nampa established the World Sports
Humanitarian Hall of Fame in Boise to recognize the humanitarian
achievements of professional athletes.

Added to the list over the years were athletes such as golfer
Chi Chi Rodriguez, tennis star Arthur Ashe and Olympic runner
Jackie Joyner-Kersee.

In 1997, the Humanitarian Bowl was created to spotlight the role
of athletes.

Finkbeiner, who is on the council overseeing the bowl, said
because MPC is putting a considerable amount of money into the
game, they wanted to have as much name recognition as possible. He
did not know the financial terms of the sponsorship agreement, he

Now in its eighth year, the MPC Computers Bowl will take place
in late December on Bronco Stadium's signature blue turf at Boise
State University and be nationally televised by ESPN.

The game will feature a member of the Western Athletic
Conference versus the 6th pick from the Atlantic Coast Conference.

"The economic model for all bowl games depends on a major
corporate partner, and MPC Computers has now filled this need for
us," said Gary Beck, executive director of the newly-renamed bowl.

MPC has contracted to be the title sponsor for the event for two
years, with the opportunity to extend sponsorship in future years.

In last year's bowl, the Georgia Tech Yellow Jackets beat Tulsa 52-10.