Duck Commander, the family-owned company led by the Robertson clan of "Duck Dynasty" television fame, is the new sponsor for the Independence Bowl, sources said.
The Duck Commander Independence Bowl will be the name of the Shreveport, La., bowl for the next six years, a source said. The bowl game, which previously was sponsored by AdvoCare V100, also is returning Independence to its name after a one-year hiatus.
Duck Commander is the name of a best-selling duck call company in West Monroe, La., which also makes other duck-hunting merchandise. The Robertson family is the subject of "Duck Dynasty," a reality television series on A&E.
Two weeks ago, Duck Commander also announced a multiyear agreement as the title sponsor for the spring NASCAR Sprint Cup Series race -- Duck Commander 500 -- at Texas Motor Speedway.
From 2014-19, the Duck Commander Independence Bowl will pair teams from the SEC and ACC. If either league can't provide a representative, the bowl has back-up deals with Conference USA and the American. The date for this year's game is yet to be determined.