The conference commissioners and college administrators who oversee college football's new championship format, which will begin in 2014, expect to unveil its name and logo at their meeting in Pasadena, Calif., next month, executive director Bill Hancock said.
That title, Hancock said, will not include a sponsor.
"It won't be 'The Vizio Championship Tournament,'" Hancock said, using the Rose Bowl title sponsor as an example. "The Final Four doesn't have one. The Masters doesn't. The Super Bowl. That's the kind of event we have."
The group has narrowed the candidates for the name to a "small number," Hancock said. It will be simple, straightforward and, as he described it, "not cutesy."
Simple and straightforward is easy to describe. However, it is difficult to convey the significance and tradition of the sport into a couple of words.
"It's like writing short," said Hancock, a former newspaperman who has enjoyed a long career in collegiate sports administration. "I can write a good long column in 10 minutes. A good short column takes three hours."
The decision not to add a sponsor's name will not affect the bowls that host the semifinal games, Hancock added.
"The semifinals will have something to the effect of 'The Football Tournament Semifinal at the Discover Orange Bowl,'" he said.