Tony Romo, Jerry Jones hear it

ARLINGTON, Texas -- A couple of days after the Dallas Cowboys sent their season-ticket holders an email pleading with them to help create a legitimate home-field advantage, the boos came through loud and clear at Cowboys Stadium.

The vast majority of the 94,067 fans in attendance Sunday unleashed its verbal wrath on quarterback Tony Romo and owner/general manager Jerry Jones after the Cowboys dug a 23-point hole in an eventual 29-24 loss to the NFC East rival New York Giants.

The boos echoed throughout $1.2 billion Cowboys Stadium -- where the Giants have won in each of their four visits -- after New York defensive end Jason Pierre-Paul returned Romo's third interception for a touchdown less than two minutes into the second quarter.

"I would've booed us, too," Romo said after the 3-4 Cowboys' rally fell short in a devastating blow to their division-title hopes. "We deserved it at that time. We did not start the game the way we wanted to."

The boos hit their break when Jones' face was shown on his 60-yard high-definition screens moments later, drowning out his words during a video that promoted breast cancer awareness.

Jones, who said he was certain the fans didn't intend to connect the boos to the sensitive subject of the video, feels the frustration. He understands that Cowboys fans are angry about the franchise's prolonged stretch of mediocrity; it has only one playoff win and a 123-124 regular-season record in the last 15-plus years.

However, the boos didn't bother Jones, especially considering the circumstances at the time.

"I've been to boo school. Seriously," Jones said. "I'm sure the fans had the same feeling I did. I was frustrated, mad. I knew that we had dug ourselves a hole that was going to take a super effort to get out of. But I understand the frustration. I do."

Jones, who frequently hears criticism about his insistence to continue serving as the Cowboys' general manager, fully grasps that the boos were directly for him. As the man who started his ownership tenure by firing legendary coach Tom Landry, he's used to it.

"The same (treatment) I got 24 years ago," Jones said. "And the same one I got at times 23, 22, 21, 20 years ago. There's never been a honeymoon for me here in Dallas."

Information from ESPNDallas.com's Todd Archer was used in this report.