Last summer a big retirement announcement hit ESPN's airwaves - this one was different from those seen on the network in the past. This time, the retiree was a kid. ESPN, in partnership with the Aspen Institute and Project Play 2020, launched the "Don't Retire, Kid" campaign aimed at putting a spotlight on why 62% of kids nationwide didn't play sports in 2018, and what parents and coaches can do about it.
In 2018, the average kid was "retiring" by age 11 and only 22% of kids from low-income households played sports on a regular basis. Additionally, girls in urban and rural communities are dropping out at twice the rate of boys, with only 31% of all girls having played team sports in 2018. This is problematic because sports not only keep kids healthy, but they have been proven to improve grades and build important life skills.
The PSA of the retirement, which addresses some of the many problems youth sports is facing, was recently selected to participate in the public vote for the best video by the Boston College Center for Corporate Citizenship Film Festival in the Medium Companies category.
The fan favorite and three finalists from each category are determined by popular vote, after which a panel of industry judges will determine the winner of each size category as well as the video that is awarded best in show-so every vote counts!
Vote today for Don't Retire, Kid!