Boston College Center for Corporate Citizenship announced that ESPN's #oneteam PSA has been selected for its Film Festival's public voting for best video in the Medium Companies category. Voting is open now through Friday, April 9, and fans can vote for ESPN's #oneteam PSA here.
The world came to a halt due to the COVID-19 pandemic, and the world of sports was no exception. For a business that lives and breathes live action, we had to find a new normal, but our commitment to serve sports fans never wavered. At ESPN, we know that sports has a powerful ability to spark national conversations, and it was time to use our platforms to inform viewers about the virus, while also coming together - as one team - to help each other in a time of unprecedented need.
The best of sports - resilience, teamwork and unity - was needed more than ever, and ESPN worked with our colleagues, communities, sports leagues, advertisers and others to launch the #oneteam campaign to spread messages of safety, hope and inspiration through our platforms.
ESPN deployed its first #oneteam PSA in late March, and an array of talent including Stephen A. Smith, Doris Burke, Mike Greenberg and Maria Taylor all shared messages of doing our part, checking in on each other, helping the most vulnerable and supporting our frontline heroes that are keeping us safe.
A second #oneteam PSA was launched in mid-April, with talent like Kevin Negandhi, Sarah Spain, Michael Wilbon and Linda Cohn reminding fans that sports will return, but it was time for everyone to do their part by keeping their distance and protecting the most vulnerable together - while apart.
The fan favorite and three finalists from each category are determined by popular vote, after which a panel of industry judges will determine the winner of each size category, as well as the video that is awarded best in show.
Vote now for #oneteam!