Premier League, 2015-16
MOST VALUABLE KITS
Kit maker and sponsorship deals are a vital revenue stream. ESPN FC ranked all 20 Premier League teams based on the combined worth of these contracts. Where does your club rank in terms of "most valuable kits" (MVK)?
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Arsenal
MVK RANK 3
TriviaArsenal's launch for their 2015-16 kit starred club legend, Thierry Henry.
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ManufacturerPuma, five years $234 million/$47m per year£150m/£30m
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SponsorFly Emirates, five years $234m/$47m per year £150m/£30m
Total Per Year$94m£60m
MVK RANK
3
Aston Villa
MVK RANK 8
TriviaAston Villa are just the third club in the Premier League to sell a 6XL size official kit.
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ManufacturerMacron, four years $23m/$5.8m per year£15m/£3.75m
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SponsorIntuit QuickBooks, two years $15.6m/$7.8m per year £10m/£5m
Total Per Year$13.6m £8.75m
MVK RANK
8
Bournemouth
MVK RANK T-19
TriviaMansion has previously sponsored Tottenham Hotspur.
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ManufacturerCarbrini (owned by JD Sports), three years Terms undisclosed
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SponsorMansion Group, one year $1.1m £750,000
Total Per Year$1.1m £750,000
MVK RANK
T-19
Chelsea
MVK RANK 2
TriviaYokohama Rubber replaces South Korean electronics giant Samsung, which had sponsored Chelsea since 2005.
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Manufacturer Adidas, 10 years $470m/$47m per year£300m/£30m
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SponsorYokohama Tyres, five years $311m/$62.3m per year £200m/£40m
Total Per Year$109.3m£70m
MVK RANK
2
Crystal Palace
MVK RANK T-19
TriviaThe club's new kits will be sold in two styles, standard or "body-fit" (skin-tight), and consist of two fabrics to increase player comfort and give maximum breathability.
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ManufacturerMacron, four years Terms undisclosed
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SponsorMansion Group, one year $1.1m £750,000
Total Per Year$1.1m £750,000
MVK RANK
T-19
Everton
MVK RANK 7
TriviaThe club's motto, Nil Satis Nisi Optimum (which means "nothing but the best") is displayed on the back of the shirt as an acronym, NSNO.
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ManufacturerUmbro, five years $47m/$9.3m per year£30m/£6m
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SponsorChang Beer, three-year extension $25m/$8.3m per year £16m/£5.3m
Total Per Year$17.6m £11.3m
MVK RANK
7
Leicester City
MVK RANK T-16
TriviaThe 2015-16 kit features King Power's new 25th anniversary logo.
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ManufacturerPuma, three-year extension Terms undisclosed
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SponsorKing Power, one year $1.6m £1m
Total Per Year$1.6m £1m
MVK RANK
T-16
Liverpool
MVK RANK 4
TriviaWarrior, Liverpool's previous kit supplier, is a subsidiary of New Balance and the new manufacturer deal will not compromise the Warrior contract. The entire merchandising deal could be worth £300m.
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ManufacturerNew Balance, six years $262m/$43.6m per year£168m/£28m
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SponsorStandard Chartered, three-year extension $117m/$39m per year£75m/£25m
Total Per Year$82.6m £53m
MVK RANK
4
Manchester City
MVK RANK 5
TriviaThe shirt's polo collar with hidden buttons is "structured yet laidback, and heavily influenced by the aesthetics synonymous with the city's legendary music and fashion scenes."
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ManufacturerNike, six-year extension $112m/$18.7m per year£72m/£12m
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SponsorEtihad, 10 years $623m/$62.3m per year£400m/£40m
Total Per Year$81m £52m
MVK RANK
5
Manchester Utd
MVK RANK 1
TriviaMan United wore Nike kits, not Adidas, on their preseason tour of the U.S. given that their contract with the Oregon-based sportswear company didn't expire until July 31.
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ManufacturerAdidas, 10 years $1.17 billion/$117m per year£750m/£75m
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SponsorChevrolet, seven years $559m/$79.9m per year£329m/£47m
Total Per Year$195m £122m
MVK RANK
1
Newcastle United
MVK RANK 9
TriviaThe club mistakenly launched the 2015-16 kits with their sponsor's old logo on them.
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ManufacturerPuma, "long-term" deal "through the next decade" Terms undisclosed
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SponsorWonga, length undisclosed $9.3m per year£6m
Total Per Year$9.3m £6m
MVK RANK
9
Norwich City
MVK RANK T-16
TriviaThe "half and half" design of the home kit, which was adopted in 1927, celebrates 80 years for the club at Carrow Road.
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ManufacturerErrea, eight years Terms undisclosed
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SponsorAviva, four year extension $6.4m/$1.6m per year£4m/£1m
Total Per Year$1.6m £1m
MVK RANK
T-16
Southampton
MVK RANK T-16
Trivia2015-16 marks Southampton's return to using a kit manufacturer after their 2014-15 gear was made in-house.
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ManufacturerAdidas, length/terms undisclosed
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SponsorVeho, two years $3.1m/$1.6m per year£2m/£1m
Total Per Year$1.6m £1m
MVK RANK
T-16
Stoke City
MVK RANK 13
TriviaStoke's home kit features the traditional red/white stripes but has been updated with "11 tonal pinstripes signifying the strength and unity of the 11 outfield players..."
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ManufacturerNew Balance, length/terms undisclosed
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SponsorBet365, three years $14m/$4.7m per year£9m/£3m
Total Per Year$4.7m £3m
MVK RANK
13
Sunderland
MVK RANK 11
TriviaPhilippines-based sponsor Dafabet previously sponsored Aston Villa until the end of the 2014-15 season.
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ManufacturerAdidas, six years Terms undisclosed
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SponsorDafabet, two years $15.6m/$7.8m per year£10m/£5m
Total Per Year$7.8m £5m
MVK RANK
11
Swansea City
MVK RANK 12
Trivia"The special copper stripe edition kit pays tribute to Swansea's industrial past as a city renowned for its copper-smelting and manufacturing history in the 18th and 19th century."
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ManufacturerAdidas, deal extended Length/terms undisclosed
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SponsorGoldenway/GWFX, two years $12.5m/$6.2m per year£8m/£4m
Total Per Year$6.2m £4m
MVK RANK
12
Tottenham Hotspur
MVK RANK 6
Trivia"The kit features the new Heritage Sash inspired by the stripes on the THFC plaque that adorns White Hart Lane Stadium."
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ManufacturerUnder Armour, five years $80m/$16m per year£50m/£10m
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SponsorAIA, five years $125m/$25m per year£80m/£16m
Total Per Year$41m £26m
MVK RANK
6
Watford
MVK RANK 14
Trivia The club also displayed the logo of another sponsor, popular video game FOOTBALL MANAGER, on their shirts during their spell in the English Championship.
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ManufacturerPuma, deal extended Length/terms undisclosed
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Sponsor138.com, three years $6.6m/$2.2m per year£4.2m/£1.4m
Total Per Year$2.2m £1.4m
MVK RANK
14
West Bromwich Albion
MVK RANK 15
TriviaKit welcomes back the "iconic calligraphic-style WBA lettering" will be a prized feature of the new red shirt. It last featured on Albion jerseys between 1976-77 right through to 1985-86.
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ManufacturerAdidas, two-year extension Terms undisclosed
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SponsorTLCBET, one year $1.9m£1.2m
Total Per Year$1.9m £1.2m
MVK RANK
15
West Ham United
MVK RANK 10
Trivia"Boleyn kit" design commemorates the club's final season at their current stadium. New shirt also features a commemorative gold crest with the legend "Boleyn Ground 1904-2016."
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ManufacturerUmbro, five years Terms undisclosed ("multi-million deal")
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SponsorBetway, 3 1/2 years $31m/$8.9m per year£20m, £5.7m
Total Per Year$8.9m £5.7m
MVK RANK
10
OVERALL RANKING
