FINDING ANY NEW JOB TODAY IS AN ACCOMPLISHMENT. Finding A GIG IN SPORTS, WHERE YOU CAN RUB SHOULDERS WITH YOUR HEROES? MONUMENTAL. ESPECIALLY IF YOU HAVENOT MAPPED A PATH TO YOUR DREAM JOB. BUT WE CAN HELP, THANKS TO OUR CHOOSE-YOUR-OWN-ADVENTURE-ESQUE APPROACH TO CAREER-BUILDING. SO PICK A JUMPING-OFF POINT BELOW BASED ON YOUR INTERESTS, THEN SEE WHERE IT LEADS. IT'S YOUR MOVE.
You just graduated. You just lost your job. You just canOt stand what youOre doing any longer. Whatever the reason, youOre at a crossroads, slicked-up rZsumZ in hand, and looking for direction. YouOve always loved sports, but you arenOt sure how your skill set fits in. HereOs some advice: Start with a basic question E
AM I E
A Numbers Person?
You think numbers are more than the stuff of box scores and paychecks. You know people can use numbers to accomplish great thingsNand then, more great things. Which, of course, lead to more great things, and E you get the idea.
IF SCIENCE IS YOUR SPECIALTY, SEE B, PAGE 53
IF YOUOVE GOT MATH ON THE MIND, SEE H, PAGE 59
IF YOU FEEL AT HOME WRITING CODE, SEE B, PAGE 60
A Words Person?
You know the truth about words: Everybody reads Oem, everybody needs Oem. If youOre a handy wordsmith, you have the power to persuade, educate or expose. It just depends what you want to do.
IF YOUORE A BORN SELLER, SEE A, PAGE 54
IF YOU LOVE TO ARGUE AND ADVISE, SEE F, PAGE 59
IF YOU ALWAYS WANT TO KNOW WHO, WHAT, WHEN, WHERE AND WHY, SEE B, PAGE 62
An Arts Person?
You hear everyone claiming ADD these days and say theyOre full of it. Because deep down, you know all you have to do is create something arrestingNa work of art, a video game, a venueNand the focus deficient public will just have to stop and gawk.
IF YOUORE TECHNICAL AND HAVE AN EYE FOR DETAIL, SEE C, PAGE 54
IF YOUORE VISUAL AND FULL OF IDEAS, SEE B, PAGE 56
You know thereOs nothing natural about cubicle walls and ill-fitting suits. Your talents are unique, and so is the path you want to carveNand it doesnOt begin with a commute.
IF MOTION PICTURES ARE YOUR PASSION, SEE G, PAGE 59
IF YOUORE GOOD WITH YOUR HANDS AND LIKE TO MAKE STUFF, SEE D, PAGE 60
IF YOUORE HUMBLE AND WANT TO HELP OTHERS EXCEL, SEE E, PAGE 62
M=MAJOR | S=SALARY OR RANGE | HPW=HOURS PER WEEK
YOUORE A MEDIA COACH
STEVE SHENBAUM,PRESIDENT, GAME ON MEDIA LLC
M: THEATER, PERFORMANCE STUDIES
Tired of life as a bit actor, Shenbaum realized shaping awkward athletes into camera-ready stars could be profitable. A combination of theater exercises and a curriculum that uses the three ROs (repeat question, react with body, respond with two examples) turned a hustle into a full-time job.
IF YOU CAN USE YOUR QUICK WIT TO WOW IN THE BOARDROOM TOO, SEE D, PAGE 54
IF YOUOD RATHER USE YOUR CHARM TO SELL, SEE C, PAGE 60
YOUORE INTO Science
YouOre tired of science in sports getting a bad rap. HereOs your chance to change that.
IF YOU LOVE TO CREATE, SEE A, PAGE 58
IF YOU LOVE TO FIX PEOPLE UP, SEE D, PAGE 56
IF YOU LOVE EXPLOSIONSNBIG EXPLOSIONSNSEE I, PAGE 62
YOUORE A PROMOTIONS DIRECTOR
MEDIA RELATIONS & PROMOTIONS DIRECTOR, DURHAM BULLS
M: INTERDISCIPLINARY STUDIES
THE GOOD Itching to dress strangers in sumo suits or race infants across a Sealy? OItOs like The Wizard of OzNIOm the guy behind the curtain,O says DeMargel, 35, above with pitcher David Price. At every game, up to 10,000 people witness his artNor get pelted with freebies from a monster-truck-size grocery cart.
THE BAD Coordinating each inning with the PA announcer, scoreboard and music operators, mascots, Lucky the Wonder Dog and a balloon-animal shaper. OI donOt see games, because IOm stressing about faulty hot dog launchers,O he says.
THE ENTRY DeMargel, whoOs been with the Bulls for nine years, started as an unpaid minor league intern in Colorado. OA lot of folks get into this as a stepping stone to the bigs,O he says. OBut youOve got to love what you do, because youOre in competition for a select number of jobs.O
IF YOUORE KEEN TO PROMOTE WITH WORDS, NOT STUNTS, SEE E, PAGE 59
IF YOU LIKE WHAT YOU DO BUT WANT MORE RESPONSIBILITY, SEE H, PAGE 62
YOUORE INTO Advertising
You know how to tell consumers they need something and make them feel good about it.
IF YOU KNOW HOW TO LINE UP STRATEGIC ALLIANCES, SEE D, PAGE 54
IF YOU POSSESS CREATIVE JUICES THAT CROSS MEDIUMS, SEE C, PAGE 60
IF YOU LIKE TO SEE PEOPLE HAVE FUN, SEE C, PAGE 53
YOUORE A BLOGGER
JASON MCINTYRE, BLOGGER & COFOUNDER, THEBIGLEAD.COM
M: MEDIA ARTS AND DESIGN
The former sports writer and USWeekly editor started TheBigLead.com in 2006. McIntyre credits the siteOs 25,000 daily visitors to his news sense, guy-tailored topics and straight-up sports talk. OGuys like celebs and athletes,O he says. ORoddick gets married and itOs sort of a big deal, I guess.O
IF YOU UNDERSTAND A TARGET AUDIENCE AND WANT TO LEAVE THE HOUSE, SEE C, PAGE 60
IF YOU INSIST THE WEB NEEDS PITHY UPDATES ON TURTLE MIGRATIONS, SEE B, PAGE 58
YOUORE INTO Technical Design
When you look at open space, you think formations.
IF YOU THINK WRIGLEYOS A BIT STAID, SEE I, PAGE 59
IF YOU UNCONSCIOUSLY DOODLE POLYGONS, SEE F, PAGE 62
YOUORE A SPONSORSHIP MARKETER
M: BUSINESS ADMINISTRATION
TERI DOHOOGE, MARKETING VP, GoDADDY
If you see an athlete (say, Danica or Dale Jr.) shilling for a company (say, GoDaddy), then you should know that a sponsorship marketer (say, DOHooge) is doing her job. DOHooge finds and signs pros who fit the brand, coordinates commercials and measures the impact each strategy has on customer traffic.
IF YOU WANT TO INFLUENCE THE PUBLIC DIRECTLY, SEE C, PAGE 60
IF YOU WANT TO DO HANDS-ON BRAND-BUILDING, SEE C, PAGE 53
YOUORE A RADIO PRODUCER
PRODUCER, ESPN RADIO
M: FINANCE & CONSULTING
S: $30K TO SIX FIGURES
THE GOOD For the Mike & Mike in the Morning radio show, Shapiro, 29, comes up with story lines, books guests (like Falcons QB Matt Ryan , above) and steers the identically named hosts through their show. OThe fun part is taking headlines and translating them into compelling radio,O Shapiro says.
THE BAD OGames are at night and on weekends,O he says, Oso I need to be ready if a story breaks,O Hence: 3 a.m. alarm and no social life. OI do go out, but the whole time IOm watching the clock, thinking, Now I get only four hours of sleep.O
THE ENTRY Shapiro studied business but wanted to do TV. He got a production assistant job at ESPN, but an offer to produce a sports radio show at AtlantaOs WQXI-AM was one he couldnOt refuse. Years later, a tip about the Mike & Mike post brought him back to ESPN. HeOs barely slept since.
ED.OS NOTE: SHAPIRO IS NOW DIRECTOR OF PROGRAMMING FOR ESPN RADIO
IF YOU KNOW A GOOD STORY AND WANT TO TELL IT, SEE B, PAGE 62
IF YOU WANT TO REACH A BROAD AUDIENCE, SEE C, PAGE 60
YOU WRITE SPORTS CARDS
ROGER FERNANDEZ, COPY SUPERVISOR, UPPER DECK
After years as a newspaper sportswriter, Fernandez signed on to write, edit and fact-check the thousands of cards Upper Deck produces each year. OWe need tidbits for the bios, so we watch games and read about the athletes online,O he says of his seven-person staff. OItOs a sports loverOs dream.O
IF YOU WANT TO WRITE LONGER GOOD THINGS ABOUT ATHLETES, SEE E, PAGE 59
IF YOU CONSUME TONS OF SPORTS MEDIA AND BREVITYOS YOUR THING, SEE B, PAGE 54
YOUORE INTO Graphic Design
When you look at the world, you see lines and anglesNand want to dress Oem up.
IF YOU WONOT REST UNTIL HINES WARD LOOKS LIKE HINES WARD, SEE F, PAGE 62
IF YOU MEAN 3D WHEN YOU SAY 3D, SEE A, PAGE 60
YOUORE AN ACTOR
POOCH HALL, SERIES REGULAR, CWOS THE GAME
NO COLLEGE DEGREE
S: $15D100K-PLUS PER EPISODE
HPW: VARIES PER EPISODE
HallOs time as a UMass-Dartmouth WR-RB (plus a 7-Eleven spot) helped him land his sitcom role as Sabers wideout Derwin Davis. Now he gets perks such as tickets, party invites and tips from pros, like when a jock told him how to deliver on the field after a bender: OThatOs why heOs in the league and IOm not.O
IF YOUORE AN ACTOR AND WANT TO HELP ATHLETES ACT, SEE A, PAGE 53
IF YOUORE A CLOSET PUBLIC POLICY BUFF, SEE D, PAGE 62
YOUORE A TEAM PHYSICIAN
M: MECHANICAL ENGINEERING
S: $15-150K STIPEND
HPW: VARIES WILDLY
WILLIAM RAASCH, TEAM DOC, BREWERS
Raasch is a doc for the digital age. He handles torn ligaments, yes, but he also uses the same mocap tools as game designers to study player mechanics and analyze injury risk. OThe pay doesnOt match our effort,O says Raasch, whoOs also a prof at the Medical College of Wisconsin. OBut itOs a great feeling to get a guy back on the field.O
IF YOU WANT TO USE YOUR TECH TOOLS IN A VIRTUAL WAY, SEE F, PAGE 62
IF YOUORE JONESING TO UNLEASH YOUR INVENTIVE SIDE, SEE A, PAGE 58
YOUORE A MOTO X TRACK BUILDER
OWNER, DANE HERRON INDUSTRIES
NO COLLEGE DEGREE
S: $30K TO SIX FIGURES
THE GOOD After working construction as a teen to pay for bikes, Herron (above, with rider Sarah Whitmore) was uniquely positioned when action sports took off. OWhen I started, in O98, I was pretty much the only guy doing this,O Herron says. Today he designs tracks for most major contests, including the X Games.
THE BAD OItOs often too much work, not enough play,O says Herron, 32, whose job keeps him away from his own bikes. OI used to design on napkins,O says Herron, whoOs since switched to computers. ONow thereOs liability and TV producers to worry about and the trouble of fitting lots of events on one course.O
THE ENTRY Herron gained invaluable know-how when he worked construction. He also took a break from 2004 to 2008 to learn about business as a Red Bull marketer, but the call of the earth was too much for him.
IF YOU WANT THE STRUCTURE YOU CREATE TO BE PERMANENT, SEE I, PAGE 59
IF YOU KNOW YOUR SPORT WELL ENOUGH TO SELL IT, SEE D, PAGE 54
YOUORE IN R&D
TARA DELLOIACONO THIES
M: PHYSIOLOGY & CHEMISTRY
First hired as a Clif Bar customer service rep, the dietitian was soon counseling the staff. Not long after, she was helping develop products as a nutrition strategist. OI ask things like, OWhatOs the latest on how much sodium you need during exercise?O O says DelloIacono Thies.
IF YOU WANT TO USE YOUR CHEM SKILLS FOR DYNAMIC PURPOSES, SEE I, PAGE 62
IF YOU WISH TO BE MORE HANDS-ON WITH YOUR SCIENCE, SEE D, PAGE 56
From time to time, ambition morphs into delusion. YouOve got so many good options for day jobs. DonOt quit any of them.
YOUOVE MADE PARTNER
YouOve reached the pinnacle of your field and are paid accordingly. You donOt follow a team. You buy one.
YOUORE A STATISTICIAN
BASKETBALL OPERATIONS & SALARY CAP ANALYST, ROCKETS
M: COMPUTER SCIENCE & ELECTRICAL ENGINEERING
THE GOOD OI use data and technology to build systems to streamline our processes,O he saysNgeekspeak for using computers to find value in players like Shane Battier (right). As the RocketsO stats sage, Gupta, 27, looks beyond stats to devise metrics that look at how playersO personal lives affect game outcomesNvariables like marital status, family size, even entourage members.
THE BAD OTheyOre big-time athletes,O he says, Oand IOm a short Indian kid who stares at computers a lot.O
THE ENTRY An internship led to a programming gig at ESPN.com, where he helped build the NBA Trade Machine. Eyeing the pros, Gupta skipped stats-saturated MLB for the NBA because OI figured itOd be easier to get in.O When he met like-minded Rockets GM Daryl Morey, Gupta hit the jockpot.
IF YOU WANT TO TEST YOUR CHOPS IN TINSELTOWN, SEE G, PAGE 59
IF YOU SEE TRENDS BEFORE EVERYONE ELSE, SEE D, PAGE 54
IF YOUORE GIVING UP COMPUTERS, SEE C, PAGE 62
YOUORE A SPORTS INFORMATION DIRECTOR
ASSISTANT SPORTS INFORMATION DIRECTOR, USC
THE GOOD Couch whips up releases and juggles requests for USCOs womenOs soccer and womenOs hoops teams as well as menOs and womenOs tennis and water polo. The job involves plenty of weekend duty and lots of travel.
THE BAD USCOs football team. Despite having Olympians on her rosters, Couch has to fight for every inch of ink in local papersNfrustrating for someone whose task it is to highlight her athletesO achievements. OThe phone rings only when something bad happens,O she laments. OOtherwise, football is king.O
THE ENTRY She started as a sportswriter at the Contra Costa Times, but the Colorado alum wasnOt keen on the investigative work. Freelancing for USA Water Polo media relations kindled a fi re for working with collegians. After a stint with the Big West Conference, Couch became a Trojan.
IF YOUOVE GOT CORPORATE CONNECTIONS, SEE D, PAGE 54
IF YOU LIKE ATHLETES AND AIRWAVES, SEE E, PAGE 54
YOUORE INTO Law
When you hear Obatting order,O itOs the second word that fires you up.
IF YOU LOVE TO MAKE A DEAL, SEE D, PAGE 54
IF YOU KNOW ATHLETES AND THE LAW, SEE A, PAGE 62
YOUORE INTO TV & Film
You live to entertain. (And thatOs just what the world needs right now.)
IF YOU LIKE MOVIES BUT WITHOUT THE PICTURE, SEE E, PAGE 54
IF YOU NEED TO BE THE CENTER OF ATTENTION, SEE C, PAGE 56
IF YOU WANT PEOPLE TO SHINE ON CAMERA, SEE E, PAGE 60
YOUORE INTO Math
You like it when things add upNand have the chops to ensure that they do.
IF YOU LIKE DOLLAR SIGNS IN FRONT OF NUMBERS, SEE D, PAGE 54
IF YOU LOOK AT PLAYERS AND SEE STATS, SEE D, PAGE 58
IF YOU THINK THE FIGURES THAT MATTER ARE HUMAN, SEE D, PAGE 56
YOUORE AN ARCHITECT
DAN MEIS, MANAGING PARTNER, AEDAS LA
S: $45-125K; OUNLIMITED AS PARTNERO
As the mastermind behind venues such as the Staples Center, Miller Park and Lincoln Financial Field, Meis has put walls around countless pros, fans and dramas. OItOs about creating a memory,O he says. OPeople connect with these buildings. Plus, thereOs the added benefit of designing a stadium for your favorite team.O
IF YOU WANT TO ENTICE CONSUMERS WITH BRANDS AND DESIGNS, SEE C, PAGE 60
IF YOU WANT TO ROLL UP YOUR SLEEVES AND DO SOME LIFTING, SEE E, PAGE 56
IF YOUR DESIGNS REMAIN ON DESIGNING, SEE C, PAGE 58
YOUORE A TOY DESIGNER
ED FRANK, PRESIDENT OF DESIGN, MCFARLANE TOYS
M: FINE ARTS
A fi ne arts degree and the ability to draw and sculpt human forms helped Frank work his way up to head of design at McFarlane Toys. He now oversees 3D product developmentNa job that blends old-fashioned clay sculpting with new scanning tech to render athlete figurines: OMy job is to create miniature pieces of art.O
IF YOU WANT TO WORK ON A SLIGHTLY LARGER SCALE, SEE I, PAGE 59
IF YOUORE STAKING YOUR SAVINGS ON FIGURES OF MIGRATING TURTLES, SEE B, PAGE 58
YOUORE INTO Computers
When you say you OcommunicateO with computers, youOre exaggerating. Kind of.
IF YOUR COPY OF MONEYBALL IS DOG-EARED TO DEATH, SEE D, PAGE 58
IF YOU PREFER VIRTUAL TO REALITY, SEE F, PAGE 62
YOUORE AN AD EXEC
CHRIS GARGANI, COFOUNDER AND CEO, BLUE ROOM
M: MUSIC TECHNOLOGY
After working as a Sony audio engineer, Gargani founded multimedia agency Blue Room in 2002. He helmed such virally successful campaigns as the NFL Fantasy Files (bit.ly/blueroom): OIf you have a creative sensibility and educate yourself, itOs easy to transition from one discipline to another.O
IF YOU DIG WRITING, GRAPHICS AND POSITIVE SPIN, SEE A, PAGE 56
IF YOU FIGURE, IOM ALREADY WORKING IN A CREATIVE, VISUAL WAY, SEE G, PAGE 59
IF YOUORE STOKED TO STAY PUT, SEE C, PAGE 58
YOUORE INTO Construction
You know that before games can be played, there needs to be a place to play them.
IF YOU LIKE HAVING DIRT ON YOUR HANDS, SEE E, PAGE 56
IF YOU LIKE HAVING GRAPHITE ON YOUR HANDS, SEE I, PAGE 59
IF YOUORE MORE OF A RUBBLE PERSON, SEE I, PAGE 62
YOUORE A STYLIST
M: ENGLISH & EDUCATION
THE GOOD Athletes know how to make themselves look good on the field. Off the field, that job falls to Johnson, 29, whose client-roster reads like a pan-sport fantasy team: LeBron, Chad Ochocinco (above), Chris Paul and Larry Johnson all trust her to fill their closets. OI like that more than the friendship or perks,O she says.
THE BAD The nature of her trade requires separating friendship and business. OPeople call after we meet at a party, but I wonOt talk about money,O Johnson laughs. OI have an agent for that.O
THE ENTRY After discovering stylists existed, at age 19, she tried to drop out of college. OBut my mom wouldnOt let me,O she says. She moved to NYC and temped while assisting music industry stylists. After three years, she landed Ja Rule as her first client, then branched out into sports.
IF YOU HAVE FAMOUS FRIENDS AND SPOT TRENDS, SEE D, PAGE 54
IF YOU LIKE GIVING ADVICE, SEE G, PAGE 62
YOUORE A LAWYER
BILLY MARTIN, PARTNER, SUTHERLAND ASBILL & BRENNAN LLP
M: POLI SCI & ENGLISH
HPW: ALL OF OEM
His love of sports, success in criminal law and ability to understand athletes helped Martin go from prosecuting Vegas gamblers to defending the likes of Allen Iverson, Jayson Williams and Michael Vick. OAthletes arenOt used to being told no,O says Martin. OYou have to learn how to be respectful but strong when dealing with clients.O
IF ITOS INNOVATION YOU WANT TO PROTECT, SEE A, PAGE 58
IF YOUORE GOOD AT SWAYING PUBLIC OPINION, SEE C, PAGE 60
YOUORE INTO Journalism
YouOll go anywhere for a story. If it happens to be the Super Bowl, even better.
IF YOU WANT TO FACILITATE THE STORY, NOT WRITE IT, SEE E, PAGE 59
IF YOUORE A GRASSROOTS KINDA GUY, SEE B, PAGE 54
IF YOUOVE MASTERED THE ART OF WORDWHITTLING, SEE A, PAGE 56
YOUORE TRYING TO WEAN YOURSELF FROM COMPUTER DEPENDENCY I wouldnOt do that, Dave.
Noticing other actorathletesO success, you start campaigning. The public is less shocked than it should be when you win.
YOUORE INTO Personal Services
You see the potential in othersNand nudge them in the right direction.
IF YOU WANT PEOPLE TO ACT MORE COMFORTABLY, SEE A, PAGE 53
IF YOU WANT PEOPLE TO LOOK MORE COMFORTABLE, SEE E, PAGE 60
YOUORE A VIDEO GAME PRODUCER
ART DIRECTOR, EA
M: MULTIMEDIA DESIGN
As a Cowboys and a digital art fan, Spangler spends time cheering Tony Romo and crafting Madden QBs. From overseeing 3D player renderings to directing mocap, his devotion to detail leads to perfect polygons. Says Spangler: OYou make Romo look like Romo, then see people react. I love that.O
IF YOU WANT TO MAKE A MORE TANGIBLE TONY ROMO, SEE A, PAGE 60
IF YOU CARE MORE ABOUT VENUES THAN THE SPORTS PLAYED IN THEM, SEE I, PAGE 59
YOUORE A CONSULTANT
YouOre your own boss. Companies foot the bill to bring you in so you can tell them how to be better. Name your price. (Jerk.)
YOUORE THE GM
Whatever the level of play, youOre now running a team. Congratulations: The entire fan base hates you.
YOUORE A PYROTECHNICIAN
DAVE COTTRELL, PYROTECHNICS ENGINEER, PYROTECNICO
M: CHEMICAL ENGINEERING
Cottrell always knew he didnOt want a typical nine-to-five. OI figured explosives wouldnOt be boring,O he says. He first sought out demolition work, but a chance encounter while pursuing a Hollywood special-effects gig turned Cottrell on to the world of fireworks. He now assembles shows for sports teams and Fourth of July celebrations.
IF YOU WANT TO USE CHEM SKILLS LESS AUDIBLY, SEE A, PAGE 58
IF YOU WANT TO SHOW CHRISTIAN BALE A REAL EXPLOSION, SEE G, PAGE 59