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ESPN Self-Service

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The Mid-Roll video ad plays during a live event commercial break in the WatchESPN online player.

Ad Serving
In-house or approved third-party VAST distributor (see ESPN's VAST specs here).
Video ads must be cut to exact length either 15 or 30 seconds, without any slate before or after the clip before being submitted.



Pixel Dimensions
  • 1280x720
Max File Size (for Digital Submission)
  • 100MB
  • 15 or 30 seconds
File Submissions
  • All submitted files should be pre-cut to desired run time. Slates, Countdown clocks and color bars must be removed prior to submission.
  • H.264 compression
Stream Type
  • MPEG - 2 Program Stream or Quicktime (.mov)
Aspect Ratio
  • 16x9
Frame Rate
  • 29.97
Bit Rate
  • Progressive
Video Bitrate
  • 6000 kbps (.mov)
  • 10000 kbps (.mpg)
Audio Bitrate
  • 192 kbps
Audio Codec
  • AAC (.mov)
  • FFDShow (.mpg)
Sample Rate
  • 48 kHz
  • FFDShow (.mpg)
Max File Size
  • 100 MB
Lead Time
  • Allow five (5) business days for production, testing, and review.
Third-Party Ad Serving Requirements
Advertising Content Regulations
Additional Details
  • reserves right of final approval on video submissions.