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ESPN Partner Sites >Global X Games

ESPN's own Global X Games site features familiar ad units built into the site's responsive design that pulls in users for action sports news during all X Games events.

View the Live Site

Ad Serving
In-house or approved 3rd-party vendor.
All ad units must be third-party served or tracked in order to be billed off of third-party numbers.
Please allow five business days for testing and approval.
For more information, please see our Technical Guidelines.

Specifications

Banner

Pixel Dimensions
  • Available configurations:
  • 924x50 non-expanding
  • 970x66 non-expanding
  • 924x50/924x250 expandable
  • 970x66/970x250 expandable
File Weight
  • 40KB (collapsed or non-expand)
  • 40KB (auto-expanded)
  • 500KB (user initiated re-expand)
Accepted File Types
  • .jpg, .gif, .png, .swf, HTML5, javascript tag from approved 3rd party vendor
  • .swf creative must be accompanied by a backup image.
  • DFA InRed tags are not supported for 970px width creative.
Animation
  • Ad must revert to the collapsed state after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user, per day. Scoreboard placements may not auto-expand.
  • Expansion direction is downward and must push the page content, not overlay.
  • User-initiated expansion must occur on click and may remain open without auto-collapse.
  • Maximum 3 loops within 20 seconds of animation, excluding user-initiated expand.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB.
  • User-initiated video must utilize a polite download and must not exceed 2 minutes and 2MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • In-house served assets will have the close button added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery.
  • Third-party served assets must include the ESPN close button in the upper-right corner (available for download: expand, collapse). Any variations of this button must be approved prior to launch.
  • Third-party creative/ad tags must have a z-index set below 999999.

InContent

Pixel Dimensions
  • 300x250
File Weight
  • 200KB or less
Accepted File Types
  • .jpg, .gif, .png, HTML5, javascript tag from approved 3rd party vendor
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB.
  • User-initiated video must utilize a polite download and must not exceed 2 minutes and 2MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • Third-party creative/ad tags must have a z-index set below 999999.

Wallpaper

Pixel Dimensions
  • 3000x2100
  • 1280x946
File Weight
  • 320KB or less for 3000px creative
  • 150KB or less for 1280px creative
Accepted File Types
  • .jpg, non-animated .gif, .png
Animation
  • Not accepted.
Video
  • Not accepted.
Additional Information
  • Both creative sizes should be submitted and will scale to fit varying screen resolutions due to the responsive nature of the X Games site. 1280x946 wallpaper creative is required at minimum, but may not scale properly for larger screen resolutions.
  • Must be site-served.
  • Wallpaper creative cannot click-through.
  • Creative cannot have any repeating logos or patterns and is subject to final editorial approval.