TD Banknorth takes over naming rights

BOSTON -- Go ahead, call it the Garden again.

TD Banknorth Garden officially replaced the FleetCenter name
Friday, four months after a Maine bank reached a 20-year
naming-rights deal for the home of the NBA's Boston Celtics and the
NHL's Boston Bruins.

Thousands of old FleetCenter signs will be replaced with the new
name, arena spokesman Jim Delaney said. Most of the work is
expected to be completed by Labor Day.

Exterior FleetCenter signs have already been taken down and
replaced with a huge banner that reads, "Go ahead, call it the
Garden again."

The TD Banknorth Garden refers to the arena's sponsor, Portland,
Maine-based TD Banknorth Inc., and to the Boston Garden, the name
of the storied former structure replaced in 1995 when the newer
arena opened. Fans at the old Garden witnessed 16 Celtics NBA
titles and five Bruins Stanley Cups.

TD Banknorth reached the naming-rights deal in March with the
arena's owner, Delaware North Cos., for a reported $5 million to $6
million per year. The FleetCenter name is disappearing because
Charlotte, N.C.-based Bank of America acquired FleetBoston
Financial Group last year but chose not to conclude a new
naming-rights deal for the arena.