Late ESPN broadcaster Stuart Scott will be honored posthumously with the CLIO Sports Lifetime Achievement Awards at ceremonies July 8 in New York.
Scott spent 21 years at ESPN before dying on Jan 4. He was 49.
The CLIO awards honor creative excellence in sports marketing and advertising. The sports award began in 2014. Scott is behind honored for making a lasting impact on the industry.
Starting in 2016, the sports lifetime achievement award at the CLIOs will be renamed as a tribute to Scott.
His family will accept the award, organizers said.
"For two decades, Stuart Scott was one of the most iconic sports personalities - from his famous catchphrases to his revolutionary style," Nicole Purcell, president of CLIO, said in a statement. "His lifetime of exceptional work defines CLIO Sports, and is an example for us all. We're honored to celebrate Stuart's life and career alongside his family this year."