The ticketing giant StubHub has begun furloughing employees, making it the first major ticketing company to publicly admit to significant cost-cutting moves in the wake of financial damage caused by the coronavirus pandemic.
Following the postponement or cancellation of hundreds of sporting events -- including 448 NBA and NHL games, along with the start of the MLB season and the entirety of March Madness -- the ticketing industry has been grappling with the massive financial implications of empty arenas and other live-event venues, including all spectator sports in the United States.
In a statement to ESPN, StubHub said, "Given the impact of the coronavirus on the live-events industry, we have made the difficult but responsible decision to furlough a portion of our employee base." The company emphasized it will "continue to support our customers and partners."
ESPN reported last week that StubHub, along with other major ticketing sites, would provide fans who purchased tickets to canceled events a full refund or "a coupon worth 120% of their original order to use on a future order."
While StubHub would not provide specifics on the number of people furloughed, the entertainment industry site Celebrity Access, citing an internal email seen by a source, reported StubHub, "furloughed as much as 67% of their workforce," leaving less than 150 out of roughly 450 staffers until "at least June." StubHub did not dispute these numbers when contacted by ESPN.
TicketNetwork is another big player in the ticketing resale business, working mostly with brokers but also directly with fans. In an emailed response to ESPN's questions about whether it has furloughed or laid off employees, a company spokesman said, "As an organization, once we saw how the pandemic would affect our industry, TicketNetwork started making adjustments and cost cutting measures to ensure the stability of our organization. We continue to support our employees, customers and partners with full capabilities." He continued, "We are doing everything we can to ensure the organization is ready to thrive when these unprecedented times are over."
Ticketmaster and SeatGeek told ESPN they have not furloughed or laid off any employees.
Ticketmaster's parent company, Live Nation, is facing a credit downgrade after taking on about $3.3 billion in long-term debt last year, according to S&P Global, a financial credit rating agency. "While the extent and duration of the impact on the live events industry are uncertain, we believe Live Nation Entertainment Inc.'s operating performance could be hurt by the growing number of postponed events, lower-than-expected attendance, or any future cancellations," S&P Global announced last week.
In an email to ESPN, a SeatGeek spokesman said: "Working in such a dynamic space, our team is used to scaling costs up and down based on demand," but pointed out that, "on the sports side we have seen some of the biggest teams and leagues in the world already make paycuts to avoid layoffs, and on the entertainment side we have seen some major promoters go as far as to layoff or furlough more than 75% of their staff. It's certainly something every business in the industry has to think about right now."
SeatGeek said not enough focus has been put on the live entertainment industry.
"Not just the ticket providers but also the small local venues, or the hundreds of thousands of people who work in the concessions stands, or on the tour bus, or in the box office. Without government help, we suspect that many of the smaller venues and entities in the live events space are going to struggle to make it through COVID-19," the spokesman said.
TicketNetwork agreed. "The COVID-19 pandemic has hit our industry particularly hard. With the mandate to cancel large gatherings of people, forcing live events such as sporting events, theaters, and concerts to be canceled or postponed, our business has taken a significant hit in revenue generation. We hope Congress recognizes their opportunity to help impacted industries like ours by swiftly approving and implementing the stimulus package currently in front of them that will help our employees through these difficult times," the spokesman said.
Vivid Seats and international ticketing giant viagogo did not immediately respond to ESPN's emails Wednesday. Viagogo dominates the resale marketplace outside the United States and just completed its $4.05 billion purchase of StubHub from Ebay last month.
StubHub had long been the leading player in the online ticket resale business until Vivid Seats began eating away at StubHub's market share in recent years, according to multiple sources in the ticket industry. Vivid Seats is an advertiser with ESPN.