Here are Super Bowl television advertising rates through the years for a 30-second commercial:
2009 -- $3,000,000
2008 -- $2,700,000
2007 -- $2,600,000
2006 -- $2,500,000
2005 -- $2,400,000
2004 -- $2,300,000
2003 -- $2,100,000
2002 -- $1,900,000
2001 -- $2,100,000
2000 -- $2,200,000
1999 -- $1,600,000
1998 -- $1,300,000
1997 -- $1,200,000
1996 -- $1,085,000
1995 -- $1,150,000
1994 -- $900,000
1993 -- $850,000
1992 -- $850,000
1991 -- $800,000
1990 -- $700,000
1989 -- $675,000
1988 -- $645,000
1987 -- $600,000
1986 -- $550,000
1985 -- $525,000
1984 -- $368,000
1983 -- $400,000
1982 -- $324,000
1981 -- $275,000
1980 -- $222,000
1979 -- $185,000
1978 -- $162,000
1977 -- $125,000
1976 -- $110,000
1975 -- $107,000
1974 -- $103,000
1973 -- $88,000
1972 -- $86,000
1971 -- $72,000
1970 -- $78,000
1969 -- $55,000
1968 -- $54,000
1967 -- $42,000