After carrying the ball for the Buffalo Bills for nine years, running back Fred Jackson signed with Seattle in September and has become part of one of the best backfields in the league. But entering Week 6, he'd experienced a rollercoaster of emotions during the Seahawks' 2-3 start to the season. The folks at Toyota developed a way to help Jackson and his teammates express those emotions -- on social media, at least -- using a new custom keyboard app featuring FanMojis, or emojis specific to sports.
"Against Cincinnati, I could have used the FanMoji of the guy pulling out his hair," Jackson says of his team's 27-24 overtime loss to the Bengals. "It's going to be a lot of fun to use them to gloat after wins and vent after tough losses. I'm already thinking in FanMojis."
Jackson, who is Toyota's spokesperson for the launch, imagined friends sending him the crutches FanMoji when he left the field with an ankle injury in Week 4 against the Lions, or the image of a kicker coated in ice before that OT field goal attempt in Week 5. In fact, he says, he sent a few already this morning.
"My wife texted me the FanMoji of the air horn to motivate me to get out of bed this morning," he says. "She sent me the fist bump on my way to the stadium to say today is going to be a good day." But the FanMojis she plans to send to her fantasy football opponents, he says, will not be so rosy.
"She's in a league with my twin brother and her brother, so we're coming up with some interesting ways for her to use FanMojis," Jackson says. "They fought over who would draft me, but she got me, so hopefully I'll get her a lot of points and give her a reason to talk smack with those guys."
He says he doesn't need a reason to up his trash-talking game with his former Bills teammates. "I talk to Aaron Williams three or four times a week," Jackson says. "Smack talk is a must. He'll be getting FanMojis. I just wish I had a chance to play them this season."
You never know, Fred. They work for Super Bowl smack talk, too.
Note: The app is currently available only in the iTunes store and is not yet available for Android users. Also, we'll just say this, too: FanMojis are great for when your team is driving for a game-winning TD, not so great while driving. :)