Carli Lloyd, star midfielder of the World Cup-winning U.S. women's national soccer team, has been named brand ambassador for Lifeway Foods Inc.'s kefir and other probiotic dairy products, Julie Smolyansky, the company's chief executive officer, announced today at the espnW Women + Sports event in Chicago.
Lloyd, who is the USWNT's captain, will be featured in a Lifeway commercial that will air during the 2016 Summer Olympics, and will appear in on-pack messages during the next year, Lifeway said in a separate statement.
"She's a great advocate for making healthy food choices and has shared how switching to a more nutritious diet helped improve her performance and quality of life," Smolyansky said in the statement. "Eating right isn't reserved just for Olympians. Carli, like us, knows everyone can take steps toward better health by the everyday choices we make in how we treat our bodies."
Lifeway is a supplier of probiotic fermented beverages known as kefir. It also provides specialty cheeses and products for children.