Electronic dance music producer, DJ and Dim Mak Records founder Steve Aoki announced during his live performance Saturday at livestreaming expo TwitchCon that he has invested in Overwatch and Counter-Strike team Rogue. Aoki will be involved in managerial and brand development areas of the organization, which launched in May, as it continues to grow.
"As many of my fans know, I've been a gamer all my life and have been getting more and more involved in esports. I can finally take my love for gaming to the next level as an owner of Rogue, the professional esports team. As an avid player of Overwatch, their dominance caught my eye and after getting to know them, I realized that we shared the same goals and interests in team building and competition," said Aoki.
"We couldn't be happier to be working with Steve because he has such a genuine excitement for the esports community," Rogue CEO Frank Villarreal told ESPN. "Our organization was expanding to the point where we wanted to bring on another partner. We couldn't be happier that we met Steve when we did. His genuine passion for the esports scene was exactly what we were looking for."
Rogue launched in May with its European Overwatch team, despite the organization behind the team being based in Las Vegas. It then also adopted an European Counter-Strike team on Aug. 17. The Overwatch team has recently placed third in ELeague and FACEIT's Overwatch Open in Atlanta.
Aoki has streamed on the livestreaming platform Twitch before the announcement, playing the likes of Street Fighter V and other games with fellow musician Asaf "Borgore" Borger on his personal stream. He has also expressed interest in the esports space before. Aoki was most recently invited to perform at TwitchCon this year for the party that took place Saturday night at San Diego's Petco Park.