Ninja announces new Fortnite partnership with Red Bull

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Fortnite star Tyler "Ninja" Blevins announced a new partnership with Red Bull and a competitive Fortnite event Sunday, with event registration filling up in minutes, according to a statement from Red Bull.

Ninja, who recently took part in an event at the Electronic Entertainment Expo in Los Angeles and helped draw millions of viewers to a charity stream of Fortnite at the Banc of California Stadium, is one of the best-recognized gamers in the U.S. He announced his partnership with Red Bull during a Twitch stream by putting on a bandana with his individual logo flanked by the Red Bull logo.

The tournament Ninja announced, Red Bull Rise Till Dawn, will be an all-night duo competition in Fortnite on July 21-22 in Chicago. The event will take place on the 99th floor of the Willis Tower, according to a press release. Players will compete in as many games of Fortnite as they can fit in starting at 8:21 p.m. CT, and the teams with the most points as determined by kills and placement by 5:35 a.m. CT will win. Competitors will also get "bonus points" for eliminating Ninja during the event, organizers said in a statement.

One hundred teams of two paid the $40 entry fee for the event almost immediately after launch; Ninja has not yet announced who he will pair with for the tournament.

"Competing and streaming Fortnite all night at the most iconic building in Chicago, a city close to my heart, is a dream come true," Ninja, who grew up in Grayslake, Illinois, said in a statement. "Red Bull Rise Till Dawn will be unlike any other tournament and something people need to see and experience for themselves."