Former Blizzard VP Apicella launches Esports Engine

Former Activision Blizzard VP Adam Apicella announced on Wednesday the launch of his new company, Esports Engine. Photo: Robert Paul for Blizzard Entertainment

Former Activision Blizzard vice president Adam Apicella announced the launch of his new company, Esports Engine, on Wednesday.

A "client-first turnkey esports operations company," Esports Engine was co-founded by Apicella with Ryan Thompson and 20 "teammates" who have been working behind the scenes over the past two months at the company's headquarters in Columbus, Ohio.

The company will focus on competition operations, production, live broadcast and ecosystem design.

Apicella began his esports career with Major League Gaming, which he joined in 2003 after the company was founded by Mike Sepso and Sundance DiGiovanni. He later served as the vice president of league and event operations for Blizzard from February 2017 until this past August.

In Wednesday's announcement, Apicella said Esports Engine was founded to address "immense operational opportunity" in helping organizations control costs and execute consistently in an industry that is constantly evolving.

"We know there is a better way to not only execute esports programming, but that a transparency laden approach to the business itself needed to happen for both the publishers and the community," Apicella said.

"This shared ideology is why we are launching Esports Engine alongside Mike Sepso, Sundance DiGiovanni, Bryan Binder, and Jason Garmise under the umbrella and leadership of Vindex. By combining forces with the amazing team over at Next Generation Esports, we are poised to create the operational solution we have always dreamed of."

-- Field Level Media