KEEP ESPN

ESPN CONNECTS WITH FANS

By the breadth and depth of games we televise
– 65 sports
– All 4 major professional sports leagues
– 100's of college games and much, much more

Through quality and entertainment
– We take sports seriously, not ourselves
– We offer fans high-end, Emmy award-winning production and award-winning talent.

Keeping fans informed better than anyone else
– Through SportsCenter and a wide variety of other in-depth news and information shows
– Through other mediums whenever, wherever like ESPN.com, ESPN The Magazine and ESPN Radio

Through New technologies…
Fans are embracing new technologies which ESPN delivers through ESPN HD, ESPN Broadband, ESPN Today (Interactive Television), ESPN Motion, Video-on-demand, to name a few.

Other operators are able to offer more ESPN networks on basic for $15 less than Cox. So why is Cox saying they have to add ESPN to a tier?

•	Because Cox is overstating the role that ESPN plays in their retail pricing
•	Because Cox is trying to protect their margins, not the consumer
•	Because Cox needs you to pay for services they offer that most of you do not use, like cable modems and telephone

Prevent Cox Cable from taking away your ESPN ...

and the sports programming you love.

"I commit to the millions of loyal ESPN fans out there, who pay good money for Cox Cable each month, that ESPN will continue to negotiate with Cox Cable with the goal of maintaining ESPN as part of the basic service, which after 25 years, they have come to deservedly expect."

George Bodenheimer | Full Remarks
President, ESPN and ABC Sports