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Puma acquiring Cobra Golf

FAIRHAVEN, Mass. -- The golf equipment company Acushnet has agreed to sell its Cobra Golf brand of clubs to Puma, an apparel company slowly getting into the golf business.

Terms of the deal were not disclosed. Acushnet said Wednesday it would continue to help with production, distribution, sales and customer service after the sale is completed so Puma can make a smooth transition.

Among PGA Tour players under contract with Cobra are Ian Poulter, Camilo Villegas and J.B. Holmes. Acushnet decided last year to reduce its promotion and advertising of Cobra to focus more on its signature brands, Titleist and Foot-Joy.

Acushnet associates who had worked exclusively with the Cobra brand are expected to become Puma employees.

Information from The Associated Press was used in this report.