PONTE VEDRA BEACH, Fla. -- The PGA Tour announced
a five-year partnership with Nationwide on Friday that will have
the insurance company take over as the umbrella sponsor of the
The new name of what is currently known as the Buy.com Tour will
be unveiled later this year, as will the logo, purse level and
schedules of the PGA's developmental circuit. The new name of
the tour will feature a closer tie to the regular PGA Tour.
Financial terms were not disclosed.
"We're absolutely delighted to make this announcement and to
welcome Nationwide into the Tour family of sponsors," PGA
commissioner Tim Finchem said. "Nationwide's commitment to
quality, service, community and charity mirror the values of the
PGA Tour, making this an exceptional fit."
As part of the umbrella sponsorship, Nationwide will receive
prominent exposure on The Golf Channel's live tournament
coverage as well as the network's other programming.
"This new partnership offers us a tremendous opportunity to
build our brand awareness and to reach a broad spectrum of
consumers," Nationwide chief executive officer W.G. Jurgensen
said. "Nationwide's tradition of high-quality customer service,
what we call being 'on your side,' is a good match with the high
quality of play on this Tour."
Former Buy.com players have won 114 PGA Tour titles and
prominent alumni include John Daly, David Duval, Tom Lehman and