Gateway Motorsports Park announced a new, multi-year agreement with The Coca-Cola Company. Coca-Cola will serve as the exclusive soft drink provider of Gateway Motorsports Park. Coca-Cola products, including soft drinks, water and teas will refresh race fans and guests at every Gateway Motorsports Park event, including Verizon IndyCar Series, NASCAR Camping World Truck Series and NHRA Mello Yello Drag Racing Series races.
"We are proud to partner with Coca-Cola as the Official Soft Drink and Official Water of Gateway Motorsports Park," said GMP Vice President and General Manager Chris Blair. "Coca-Cola is the world's most popular soft drink and their revered brand is the most recognized throughout the world. They are recognized as the world's most effective marketers and their support of NASCAR and NHRA make them a perfect fit for our facility and its continued growth."
Coca-Cola products including Coke, Diet Coke, Coke Zero, Sprite, Gold Peak coffee and tea, Dasani, POWERADE and Mello Yello will be available at Gateway Motorsports Park events at the start of the 2017 racing season.
"We are incredibly excited about this new partnership with Gateway Motorsports Park," said Chuck Wyant, St. Louis Market Unit General Manager, Coca-Cola Refreshments. "We look forward to leveraging our joint marketing activities and brands to drive beverage growth and refresh customers at Gateway Motorsports Park."