For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race.
I began recording the times at the Invocation of the race at 2:10 PM, and stopped at the waving of the checkered flag at 6:27 PM (all times are ET). * Please note that at 4:41 PM we experienced a cable outage, which continued until 4:55 PM; therefore, there is a 14-minute period of time not covered in this breakdown. All CawsnJaws.com readers are welcome to curse at our cable company (as we did, quite earnestly). *
Fox was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor's logo that changes throughout the race near the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2017 Daytona 500
Total number of commercials: 130
Total number of companies or entities advertised: 62
Number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 58
Number of 'Side-by-Side' commercials during race broadcast (split-screen): 30
Total number of companies or entities advertised: 18
Number of times Fox utilized 'Side-by-Side' commercials during this broadcast: 6
Total number of brief promos of products/services during the race broadcast (including company logos 'floating' in corners of the screen): 102
Total minutes of complete race broadcast: 257
Minutes of race broadcast: 198
Minutes of traditional commercials (not split-screen): 45
Minutes of 'Side-by-Side' commercials (split-screen): 15
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