BK Racing welcomes Dr Pepper back for its sixth consecutive year in the Monster Energy NASCAR Cup Series. Dr Pepper is the longest running partner for the team.
The iconic soft drink brand, which first teamed up with BK Racing in 2011, will be back on board the #23 Toyota with driver Gray Gaulding as a primary sponsor for multiple races throughout the 2017 NASCAR season, beginning with the Folds of Honor QuikTrip 500 at Atlanta Motor Speedway. In addition, Dr Pepper will remain on board all of the BK Racing cars as an associate sponsor all year long.
"Since I was a kid, I've enjoyed a Dr Pepper and a pack of crackers as a treat," said Gray Gaulding, driver of the #23 Toyota Camry. "It's a brand with a following as devoted as NASCAR's, and I'm excited to represent them both on and off the race track this season."
"We're very proud to continue our relationship with BK Racing, which gives us a great way to tap into the passions of the most popular spectator sport in America," said Derek Dabrowski, vice president of marketing for Dr Pepper. "We're especially looking forward to seeing an exciting, up-and-coming driver like Gray behind the wheel of the #23 car and wish him much success on the circuit this year."
"Dr Pepper has been a trusted partner since this team's beginnings, and their loyalty is very much appreciated," said Ron Devine, BK Racing Team Owner. "Our relationship with Dr Pepper continues to grow, and we look forward to many, many years of success together."
--- BK Racing ---