Original post 4-4-2016
Adam Stern on Martinsville TV ratingshttps://twitter.com/A_S12/status/848925290843820033— Adam Stern (@A_S12) April 3, 2017
AND: It was another week of multi-year lows for NASCAR, but overnight ratings fell only slightly from last year. NASCAR Cup Series racing from Martinsville, Va., pulled a 2.1 overnight rating on Fox Sports 1 Sunday afternoon, down a tick from last year (2.2), down 16% from 2015 (2.5), and the lowest overnight for the race since at least 2002. Though overnights were the lowest in at least 15 years, the 5% decline is a marked improvement over the previous two weeks, when overnights fell 17%.
-- Sports Media Watch --
UPDATE: NASCAR Cup Series racing from Martinsville (Va.) earned a 2.3 final rating and 4.0 million viewers on Fox Sports 1 last Sunday, down 8% in ratings and 6% in viewership from last year (2.5, 4.2M) and down a tick and 2% respectively from 2015 (2.4, 4.1M).
Excluding rainouts, Brad Keselowski's win ranks as the lowest rated edition of the race since at least 1998 and the least-watched since at least 2001. Keep in mind it primarily aired on the FOX broadcast network prior to 2015.
Despite the lower numbers, Sunday's race was the weekend's top sporting event outside of the men's Final Four, edging the Women's NCAA Tournament title game (2.3, 3.8M).
--Sports Media Watch --