International Speedway Corp. reported Tuesday that attendance was down about 7 percent on average for NASCAR Cup events at Phoenix, Auto Club Speedway and Martinsville, but officials are encouraged by increases in some younger demographics.
International Speedway Corp. owns 12 tracks that host NASCAR Cup events, including Daytona International Speedway. The company reported its first-quarter results in a conference call with investor analysts Tuesday. The first quarter covered only the Rolex 24, Daytona Speedweeks and the Ferrari World Finals.
John Saunders, president of ISC, stated that advance ticket sales for NASCAR Cup events at ISC tracks in the second quarter - Richmond, Talladega and Kansas - are down 7 percent.
Saunders cited new series sponsor Monster Energy as helping increase the 18-34 numbers. Saunders also said the Daytona 500 saw an increase of about 5 percent in youth attending the event.
In other ISC matters:
- Saunders was asked if ISC is looking to move a Cup race from one track to another: "Currently, we don't have any plans to realign a date from one facility to another."
- As of March, ISC states it had sold race entitlement sponsorships for all but three of its Cup events, all but two of its Xfinity events and all but one of its Camping World Truck events this season. At this time last year, ISC had not sold or announced entitlement sponsorships for one Cup and two Xfinity races. ISC expressed confidence at selling its race entitlements this year.
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