Original post 4-10-2017
Adam Stern on Texas TV ratingshttps://twitter.com/A_S12/status/851476541783638019— Adam Stern (@A_S12) April 10, 2017
UPDATE: NASCAR Cup Series racing from Texas pulled a 2.7 final rating and 4.5 million viewers on FOX Sunday afternoon, flat in ratings and up 4% in viewership from last year (2.7, 4.3M) but down 7% and 6% respectively from 2015 (2.9, 4.8M), both of which aired on Saturday nights.
Jimmie Johnson's win was just the second Cup Series race since last year's Brickyard 400 to post an increase in viewership, joining the Daytona 500 (+5%).
Keep in mind last year's race was delayed two hours due to rain and finished after 1 AM ET. This year's race had its own hardship, airing directly opposite final round coverage of The Masters on CBS (6.8, 11.1M). It was the first time NASCAR has gone head-to-head with golf's first major since 2006, when the same Texas race pulled a substantially stronger 5.4 and 8.7 million.
-- Sports Media Watch --