Video game publisher and developer 704Games announced that Monster Energy NASCAR Cup Series Champion and NASCAR XFINITY Series Champion Brad Keselowski will join the Company's Board of Directors.
Brad Keselowski, full-time driver for Team Penske, has been playing NASCAR video games for over two decades and served as a consultant in the development of NASCAR Heat Mobile, 704Games' first NASCAR mobile racing game, due this spring on iOS and Android. He became an investor in 704Games in 2016. As a board member, Keselowski will offer his racing and gaming experience to 704Games, including assisting with the development of the console game sequel to NASCAR Heat Evolution, available this fall.
"I've always had a passion for NASCAR video games. Since investing in 704Games last year, I've been eager to step up my involvement," said Brad Keselowski. "From my on-track and gaming experience, to my penchant for new technology and digital and social media, I feel as though I can be a positive contributor in many ways. I'm excited to continue working with the team to develop more expansive NASCAR experiences, as well as explore new digital entertainment opportunities."
"Having one of the sport's elite drivers, who is also an avid gamer, as part of the development team will undoubtedly support our creation of great games for a cross section of NASCAR fans and non-fans alike," said Paul Brooks, CEO for 704Games. "But beyond that, Brad is known as an innovative thinker, who has his finger on the pulse of both drivers and gamers. Our team will be in position to tap into Brad's ideas as we continue to develop new products. We look forward to working with him more closely and embrace his increased involvement."
-- 704 Games --