To commemorate the holistic effort being made to help protect and preserve the environment, NASCAR® announced its fifth annual NASCAR Race to Green initiative. Beginning today and culminating with Sunday's TOYOTA OWNERS 400 at Richmond International Raceway, the initiative will build awareness around the programs NASCAR, the industry and multiple partners have developed to help reduce its carbon footprint.
A key pillar of NASCAR Race to Green is a call-to-action for fans and the industry to donate trees that will be planted across the country as well as in areas recently devastated by natural disasters. Fans can visit NASCAR.com/green to donate trees - $1 per tree for a 2-3 foot sapling - to be planted in those areas with the support of the Arbor Day Foundation. Fans are encouraged to share their own efforts around being green by using the hashtag #NASCARGreen.
"The Race To Green initiative allows us to highlight the foundational partners that help reduce our impact on the environment all year long," said Brent Dewar, NASCAR Chief Operating Officer. "As an example of the wide range of initiatives taking place across the industry, American Ethanol has helped us eclipse 10 million miles on Sunoco Green E15, Safety-Kleen recycles all oil and lubricants at more than 200 race events a year, and collectively as an industry more than 400,000 trees have been planted to date. We are proud to continue those efforts under the Race to Green umbrella."
As part of this year's initiative, NASCAR fans visiting NASCAR.com/green will be treated to a newly designed digital destination, complete with easy-to-access information, news, an interactive carbon calculator and more. NASCAR Green will debut a new TV spot today as well, featuring a newly created NASCAR Green logo.
NASCAR Race To Green will highlight the sustainability efforts of its teams, tracks and NASCAR Official Partners, who work closely with NASCAR, year-round. While NASCAR Green initiatives span the entire year, the following additional activities will take place throughout this week-long effort:
- In partnership with the Arbor Day Foundation, NASCAR Official Partners have committed to donate trees to Tennessee residents affected by the Chimney Tops 2 Fire in November 2016. NASCAR will match the donations made by its Official Partners.
- As part of the 16th annual Comcast Cares Day, NASCAR XFINITY Series drivers will join Comcast volunteers for a Habitat for Humanity build in Johnson City, Tenn. NASCAR will donate trees for the newly built homes.
- Pocono Raceway will release a Sustainability Report that details the initiatives it has in place to be environmentally responsible, including its recycling program, solar farm and more.
- In partnership with Talladega Superspeedway, NASCAR XFINITY Series driver Elliot Sadler will visit Oak Mountain Elementary School in Birmingham, Ala. to donate 750 tree saplings provided by NASCAR and the Arbor Day Foundation.
- On Friday, Danica Patrick helped Mobil 1 spotlight its Mobil 1TM Annual Protection, allowing drivers to go one full year - or 20,000 miles - between oil changes, with a ceremonial pour at Bristol Motor Speedway.
NASCAR Green was launched because it was the right thing to do for the country, climate and fans. Since 2008, NASCAR has taken a holistic approach across its wide-ranging effort to reduce our impact on the environment, including:
- NASCAR and the industry have planted enough trees to completely offset carbon emissions for all three national series racing for the past six years, plus the next 40 years
- NASCAR eclipsed more than 10 million competition miles on Sunoco Green E15, demonstrating that the ethanol blended biofuel stands up to high performance racing while significantly reducing emissions.
- Safety-Kleen delivers its oil recycling and re-refining services to the track each weekend, ensuring all cleaning solvents, oil, fluids and lubricants are recaptured and incorporated into useable products.
- NASCAR also features many teams and tracks using solar power as a renewable energy source, including: Daytona International Speedway, Indianapolis Motor Speedway, Michigan International Speedway, Pocono Raceway, Sonoma Raceway, Roush Fenway Racing and Kyle Busch Motorsports.
For more information about NASCAR Race to Green, visit NASCAR.com/Green.
--- NASCAR PR ---