Richmond International Raceway's (Richmond) new look continues to evolve with the return of red stripes and a new wall badge to welcoming GEICO as a naming rights partner to the Restart Zone and it's four campgrounds. The blue GEICO Restart Zone after turn four will lead drivers back to the green flag following cautions.
In addition to the partnership with Richmond, GEICO has a multiyear partnership with International Speedway Corporation (ISC) that includes campground naming rights at eight tracks, and an 11-track partnership for naming rights to the Restart Zone.
"At GEICO, we're always looking for new ways to engage with sports fans," said Ted Ward, GEICO Marketing Vice President. "Having our branding in the Restart Zone is not only a GEICO first, but also a first for all of NASCAR. This expansion of our presence at the track underscores the success of our NASCAR partnership."
The Restart Zone is the area on the track just prior to the start/finish line, indicating where the race leader is allowed to accelerate when the race is beginning or continuing following a caution. Fans both at the track and tuning in around the country are now familiar with seeing the GEICO Restart Zone on the track wall around ISC tracks.
The partnership will give an added twist to one of Richmond's most time-honored traditions. By providing naming rights for four Richmond campgrounds (Main, Laburnum, Lot F and Lot J), GEICO will engage with some of the most loyal fans in NASCAR. On race weekends, campers will need to bring their A-game, as GEICO will search for the best campsite at Richmond. The winner will receive the coveted Golden Gecko and bragging rights.
"The GEICO Restart Zone will provide valued brand recognition to our fans during one of the more exciting moments in the race," said Louis Gilmore, Senior Director of Business Development. "Camping at Richmond is a tradition for many families, so we look forward to working with GEICO to continue to improve our fans' camping experience."
GEICO is the nation's second-largest private passenger auto insurance company, and holds two of it's nine regional offices in the state of Virginia.
Fans can see the GEICO Restart Zone and GEICO Campgrounds when NASCAR racing returns to the Capital of the Commonwealth on April 28, 29 and 30. The action starts with Practice and Qualifying Day on April 28, followed by the ToyotaCare 250 NASCAR XFINITY Series Dash4Cash race on Saturday, April 29 at 1 p.m. Kids 12 and younger are free in general admission seating areas for all NASCAR XFINITY Series races. Richmond's spring weekend concludes with the fan-friendly Track Takeover driven by AAA from 10 a.m. to noon followed by NASCAR's best in the TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race at 2 p.m. on Sunday, April 30.
Richmond's fall race weekend, presented by Who's Your Driver, will crown the inaugural Monster Energy NASCAR Cup Series regular season champion over Fan Appreciation Weekend on September 8-9. Witness history in the Federated Auto Parts 400 Monster Energy NASCAR Cup Series race on Saturday, September 9 as a regular season champion will be crowned. On Friday, September 8, the rising stars of tomorrow will compete in the Virginia529 College Savings 250 NASCAR XFINITY Series race.
Tickets are on sale now. Visit rir.com or call 866-455-7223 to purchase.
-- Richmond International Raceway --