Darlington Raceway is partnering with Rent Like A Champion (RLAC), a Mark Cuban Company, to provide private home rentals for race week(end) during the Monster Energy NASCAR Cup Series Bojangles' Southern 500.
RLAC will be the conduit for Pee Dee area residents wishing to rent their homes to industry executives and fans that attend the Labor Day weekend festivities, scheduled for Sept. 1-3, at the famed historic track.
"This partnership with Rent Like A Champion will be a great way for area residents around Darlington Raceway to rent their homes to industry professionals for our legendary throwback weekend," track President Kerry Tharp said. "RLAC has established itself as a leader in home rentals around major sporting events and has a proven track record of success with its business model."
Homeowners near Darlington Raceway can take advantage of this opportunity to rent their homes for the week of the race. It is completely free to list a home on the RLAC website, with guests looking for properties of all shapes and sizes. On average, RLAC homeowners earn more than $1,000 per rental period.
Rent Like A Champion is a vacation rental platform specializing in rentals surrounding major sporting events. The company has hosted over 50,000 guests, and has more than 3,000 properties on its website.
After starting as a vacation rental service for college football weekends, RLAC also found success working with professional golf events, helping to facilitate private home rentals during tournaments, including the BMW Championship and John Deere Classic, among others.
This is the first partnership of its kind RLAC has with a NASCAR track and its race weekend.
-- Darlington Raceway --