Talladega Race and Commercial Breakdown of the 2017 Geico 500

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race.

Began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 6:17 PM (all times are EDT).

Did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Total number of commercials: 138
Total number of companies or entities advertised: 82
Number of traditional commercials (not split-screen): 109
Total number of companies or entities advertised: 73
Number of 'Side-by-Side' commercials during race broadcast (split-screen): 27
Total number of companies or entities advertised: 20
Number of times Fox utilized 'Side-by-Side' commercials during this broadcast: 5
Total number of brief promos of products/services during the race broadcast (including company logos 'floating' in corners of the screen): 182
Total number of companies or entities advertised in brief promos or crawlers: 38
Total amount of time these brief promos take during broadcast: app. 2 min. 35 sec.
Total race brdcst time 208 Total comm. brdcst time 49

Commercials during race broadcast: 'Side-by-Side' ('Thank you!' to all of the participating sponsors!)
3:04 PM - 3:06 PM
Toyota (Toyota drivers) #ToyotaNation; AutoZone; NASCAR.com/kidstix; Nationwide (Dale Earnhardt Jr.); Coca-Cola @CocaColaRacing (Danica Patrick, Ryan Newman, Austin Dillon, Joey Logano, Denny Hamlin); All Star Race on FS1
4:03 PM - 4:06 PM
GoodYear (Dale Earnhardt Jr.); Smithfield Foods; Chevy; ebaymotors/autoparts; KFC; 'The Five' on Fox News
4:41 PM - 4:44 PM
Mobile Strike; upcoming Cup race; Monster Energy; Chevy; All Star Race on FS1
5:10 PM - 5:13 PM
Hooters24.com #Hooters24 (Chase Elliott); Toyota (Toyota drivers) #ToyotaNation; AARP/possibilities (Jeff Gordon); upcoming Cup race; 'Fox News Specialists' on Fox News
5:50 PM - 5:53 PM
Coca-Cola @CocaColaRacing (Danica Patrick, Austin Dillon, Ryan Newman, Joey Logano, Denny Hamlin); Ford F Series; Nationwide; NASCAR.com/Green; Baseball on FS1

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