Chip Ganassi Racing (CGR) announced a partnership with California-based 5.11-the global innovator in tactical apparel and gear-to become the new apparel, gear and accessories outfitter of the racing organization. 5.11 will also serve as the official partner of the CGR pit crews and associated training facilities at the Concord, N.C. and Indianapolis-based race shops.
Under the new partnership, 5.11 and CGR will create unique social and digital content featuring the pit crews throughout the remainder of the 2017 racing season.
5.11 will also be an associate partner on the #1 Chevrolet SS driven by Jamie McMurray for two Monster Energy NASCAR Cup Series (MENCS) races.
Notes of Interest:
" About the Partnership: A portion of 5.11's social content will include the dubbing of the two pit crew training facilities as "Area 5.11." The social platforms will allow CGR pit crew members to showcase their personality, skill and athleticism in compelling content that will be used across both CGR and 5.11 social media platforms. (Photo attached)
" Always Be Ready: 5.11's product offering meets the needs and standards of the fast-paced world of NASCAR and IndyCar racing. A core component of its brand identity, 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who must always be ready. 5.11 will outfit the MENCS, NASCAR XFINITY Series and Verizon IndyCar Series teams at CGR.
Tom Davin, CEO, 5.11: "We are proud to support CGR's mission with 5.11 purpose-built gear. Our brand is tightly connected to motorsports. Our versatile gear performs in challenging environments, from rugged outdoor settings to high-speed action in the pits. Becoming part of the Ganassi family is a match between two top-performance brands."
Steve Lauletta, President, Chip Ganassi Racing: "We're excited to welcome 5.11 to Chip Ganassi Racing. The quality of their product offering for our team at the race track was at the center of this decision as the apparel's style, functionality, and most importantly, durability made 5.11 an easy choice for us to partner with. Plus, their excitement for NASCAR has continued to grow over the last several years and being able to introduce them to our team in the world of IndyCar racing is exciting for all of us. We're also happy to showcase all of our pit crew members in both our social and digital content."
About 5.11 Tactical:
With offices around the globe, 5.11 works directly with end users to create purpose-built apparel and gear designed specifically to enhance the safety, accuracy, speed and performance of tactical professionals and enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who must always be ready. 5.11 is a portfolio company of Compass Diversified Holdings (NYSE: CODI). Learn more about 5.11's best-selling tactical gear and accessories at www.511tactical.com Connect with 5.11 on Facebook Twitter @511Tactical and on Instagram @511Tactical #511tactical.
--- Chip Ganassi Racing ---