For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race.
Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the end of the race at 6:09 PM (all times are EDT). Did not keep records for the pre- and post-race coverage.
FS1 was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor's logo that changes throughout the race near the race ticker.
Race and Commercial Breakdown of the 2017 Toyota/Save Mart 350
Total number of commercials: 93
Total number of companies or entities advertised: 45
Number of traditional commercials (not split-screen): 77
Total number of companies or entities advertised: 43
Number of 'Side-by-Side' commercials during race broadcast (split-screen): 16
Total number of companies or entities advertised: 14
Number of times FS1 utilized 'Side-by-Side' commercials during this broadcast: 3
Total number of brief promos of products/services during the race broadcast (including company logos 'floating' in corners of the screen): 132
Total number of companies or entities advertised in brief promos or crawlers: 29 (companies: Monster Energy; Toyota, #ToyotaNation; USO and NASCAR.com/Salutes #NASCARSalutes; KFC; Smithfield Foods; Pizza Hut; Outback Steak House, Bloomin' Mondays; Kroger Click List; Coca-Cola @Coca-ColaRacing ShareACoke/ShareaRide; 5 Hour Energy drink, 5 Hour Energy Xtra Strength; Busch Beer; Chevy, Chevy.com; Ford Performance, Ford F Series; GoodYear; Sunoco; WeatherTech.com; ebay motors; Geico; Liberty Mutual; AARP: Credit One Bank; Degree Deodorant; ebay; All Star Game on Fox Sports; NHRA at Norwalk; 'NASCAR Heat 2' video game; 'Race Hub' on FS1; upcoming Cup race)
Total amount of time these brief promos take during broadcast: app. 2 min. 25 sec.
Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:
NASCAR on FS1
NASCAR on FS1 'Starting'
NASCAR on FS1 'Take Your Pick'
NASCAR on FS1 'Starting Line Up'
NASCAR on FS1 'Road Course Specialists'
NASCAR on FS1 'First Career Start'
Toyota 'Race Analysis'
NASCAR on FS1 'Pit In/Pit Out'
NASCAR on FS1 'Jamie McMurray - Best Sonoma Finish 7th'
NASCAR on FS1 'Clint Bowyer - '02 Sonoma Winner'
Toyota Camry XSE 'Pace Car'
NASCAR on FS1 'Starts/Best Finish'
NASCAR on FS1 'Starts/Wins/Top 10s'
NASCAR on FS1 'Denny Hamlin - '16 Road Course Finishes'
Fox Sports 'Vision Cam'
NASCAR on FS1 'Driver Telemetry'
NASCAR on FS1 'JGR Team'
NASCAR on FS1 'Stage 1'
NASCAR on FS1 'Leaders/Behind'
AARP 'Keys to the Race'
NASCAR on FS1 'Currently'
NASCAR on FS1 'Track Layout'
NASCAR on FS1 'Martin Truex Jr. - Longest Streak of Season'
Ford Performance 'Track Facts'
NASCAR on FS1 'Danica Patrick - Best Sonoma Finish 18th'
NASCAR on FS1 'HMS Team'
NASCAR on FS1 'Race Off Pit Road'
NASCAR on FS1 'Pit Stop Penalty'
NASCAR on FS1 'Chris Buescher - 1 Career Win'
NASCAR on FS1 'Starts/Top 10s/Best Finish'
NASCAR on FS1 'Currently/Started'
NASCAR on FS1 'Boris Said - Best Finish 3rd at Watkins Glen'
Geico 'Restart Zone'
NASCAR on FS1 'Commentators'
NASCAR on FS1 'JTDR Running Order'
NASCAR on FS1 'FRR Team'
Ford Performance 'In-Car Camera'
NASCAR on FS1 'Brad Keselowski - 1 of 2 Tracks w/o Top 5 Finish'
NASCAR on FS1 'Reporting'
NASCAR on FS1 'Stage 1 Final Lap'
NASCAR on FS1 'Stage 1 Results'
NASCAR on FS1 'Martin Truex Jr. - 11th Straight Win in the Season - Leads All Drivers'
NASCAR on FS1 'Stage 1 Winner'
NASCAR on FS1 'Martin Truex Jr. - 11 Sonoma Starts'
NASCAR on FS1 'Alon Day - Best Finish 13th'
NASCAR on FS1 'Involved in Wreck'
NASCAR on FS1 'Position'
NASCAR on FS1 'Replay'
NASCAR on FS1 'JTDR Team'
NASCAR on FS1 'Ricky Stenhouse Jr. - 2nd DNF in Last 4 Races'
Sunoco 'Race Off Pit Road'
KFC Zinger 'Race Break'
Toyota 'Today's Pace Car'
NASCAR on FS1 'Leaders'
NASCAR on FS1 'Billy Johnson - Best Finish 8th'
NASCAR on FS1 'Currently/High/Low'
NASCAR on FS1 'Stage 2 Final Lap'
NASCAR on FS1 'Stage 2 Results'
NASCAR on FS1 'Stage 2 Winner'
NASCAR on FS1 'Jimmie Johnson - 15 Sonoma Starts'
NASCAR on FS1 'Jimmie Johnson - 1st Stage Win this Season'
ebay motors 'Pit Box'
NASCAR on FS1 'Start/Stage 1/Stage 2/Currently'
NASCAR on FS1 'Denny Hamlin - '16 Road Courses'
Liberty Mutual 'Spotter Coverage'
Credit One Bank 'Ones to Watch'
ebay motors 'Race Break'
NASCAR on FS1 'Top 5 Last Pit Stop'
Ford Performance 'Cutaway Car'
NASCAR on FS1 'Martin Truex Jr. - 25 Laps Led'
Coca-Cola 'Racing Family Update'
NASCAR on FS1 'Leader Comparison'
NASCAR on FS1 'Brad Keselowski - Led 11 of 82 Laps'
NASCAR on FS1 'Interval Behind Leader'
Busch 'Race Summary'
NASCAR on FS1 'Brad Keselowski - 16 of 87 Laps'
NASCAR on FS1 'Laps Led'
NASCAR on FS1 'Leaders/Lead Changes'
NASCAR on FS1 'Martin Truex Jr. - Led Race High 25 Laps'
NASCAR on FS1 'Race Trends'
NASCAR on FS1 'Jimmie Johnson - 12 Laps Led'
NASCAR on FS1 'Kevin Harvick - 4 Tracks w/o a Cup Win'
NASCAR on FS1 'Hollywood Hotel'
NASCAR on FS1 'RCR Team'
NASCAR on FS1 'Points/Wins/Top 10'
NASCAR on FS1 'Kevin Harvick - Led 10 of 96 Laps'
NASCAR on FS1 'RCR Running Order'
NASCAR on FS1 'Brad Keselowski - 17 Laps Led'
NASCAR on FS1 'Program Alert'
NASCAR on FS1 'SHR Running Order'
NASCAR on FS1 'Kevin Harvick - 20 Races Since Last Cup Win'
Credit One Bank 'One to Go'
NASCAR on FS1 'Final Lap'
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:09 PM
Total minutes of complete race broadcast: 189
Minutes of race broadcast: 153
Minutes of traditional commercials (not split-screen): 36
Minutes of 'Side-by-Side' commercials (split-screen): 7
Number of missed restarts: 0
Number of 'mystery cautions' (debris not shown): 0
Click here for last year's commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
Baseball on Fox Sports - 1
'American Grit' - 1
NBA Basketball on FoxSports - 1
'The Strain' on FX - 1
'Kong Skull Island' #KongSkullIsland #KongisKing - 1
Local News/Sports/Points-of-Interest in Penna.
Delaney Honda - 2
Star Auto Mall - 2
Key Bank - 1
Westmoreland County Substance Abuse Help Line - 1
KFC - 3
McDonald's - 3
Kingsford - 2
Outback - 2
Mello Yello - 1
Coca-Cola #ShareACoke - 1
Five Hour Energy Drink #my5hour - 1
Pizza Hut - 1
Smithfield - 1
Budweiser - 4
Busch Light - 1
RamTrucks.com - 4
Ford - 4
Alfa Romeo Giulia - 2
ChevyDealer.com - 2
Toyota/c-hr - 2
Dodge - 1
KNFilters.com - 1
Buyatoyota.com - 1
Toyota (Toyota drivers) #ToyotaNation - 1
Toyota Corolla - 1
WeatherTech.com - 1
Geico.com - 2
UPMC/PCP - 1
Game of War - 2
Intel - 1
PSVue - 1
Xfinity.com - 1
Products/Services for the Home and Personal Use
ebay - 5
Icy Hot - 2
Xyzal - 2
Farxiga.com - 1
Just For Men - 1
Keytruda - 1
Days Inn - 2
NASCAR/Salute #NASCARSalutes - 2
NASCAR.com/green - 1
Kentucky Speedway - 1
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
3:00 PM - 3:03 PM - 3 // 3:03 PM - 3:06 PM - 3
3:06 PM - 3:08 PM - 2 // 3:08 PM - 3:10 PM - 2
3:10 PM - 3:12 PM - 2 // 3:12 PM - 3:15 PM - 3
3:15 PM - 3:20 PM - 5 // 3:20 PM - 3:21 PM - 1
3:21 PM - 3:28 PM - 7 // 3:28 PM - 3:31 PM - 3
3:31 PM - 3:36 PM - 5 // 3:36 PM - 3:38 PM - 2
3:38 PM - 3:44 PM - 6 // 3:44 PM - 3:47 PM - 3
3:47 PM - 4:00 PM - 13 // 4:00 PM - 4:02 PM - 2
4:02 PM - 4:05 PM - 3 // 4:05 PM - 4:08 PM - 3
4:08 PM - 4:15 PM - 7 // 4:15 PM - 4:17 PM - 2
4:17 PM - 4:25 PM - 8 // 4:25 PM - 4:27 PM - 2
4:27 PM - 4:44 PM - 17 // 4:44 PM - 4:47 PM - 3
4:47 PM - 4:49 PM - 2 // 4:49 PM - 4:52 PM - 3
4:52 PM - 5:01 PM - 9 // 5:01 PM - 5:03 PM - 2
5:03 PM - 5:08 PM - 5 // 5:08 PM - 5:10 PM - 2
5:10 PM - 6:09 PM - 59 // 6:09 PM - checkered flag flies
Total race brdcst time 153 Total comm. brdcst time 36
Commercials during race broadcast: 'Side-by-Side' ('Thank you!' to all of the participating sponsors!)
4:33 PM - 4:36 PM
Toyota (Toyota drivers) #ToyotaNation; NASCAR.com/Salutes #NASCARSalutes; Geico; Smithfield Foods; KFC Zinger; upcoming Cup race
5:21 PM - 5:23 PM
ChevyDealer.com; KentuckySpeedway.com; GoodYear (Dale Earnhardt Jr.); Busch Beer; NASCAR.com/Green
5:35 PM - 5:37 PM
KFC; Coca-Cola @CocaColaRacing (Denny Hamlin, Ryan Newman, Joey Logano, Danica Patrick, Austin Dillon); All Star Game on Fox; upcoming Cup race; Ford F Series
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