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ISC reports 2nd quarter earnings

International Speedway Corp. reported Monday that Cup attendance was down an average of 6.5 percent for the six races it held in the second quarter.

Races during the second quarter, which ended May 31, were at Phoenix, Auto Club Speedway, Martinsville, Richmond, Talladega and Kansas.

During its investor analyst call, International Speedway Corp. reported that admission revenue at Talladega and Auto Club were "comparable" to 2016.

Admissions revenue for the second quarter was $28.7 million, which was down about $1.8 million compared to the same period from last year.

Motorsports revenue for the quarter was $122 million, which ISC stated was primarily due to TV broadcast rights.

ISC also reported:

• Its board recently approved a project to renovate the infield at Richmond International Raceway and "introduce innovative fan experiences.'' Details were not disclosed.
• It has one Cup entitlement sponsorship open in the fourth quarter, which is comparable to last year.
• The average ticket price for Cup events during the second quarter was $71.96, which is comparable to last year.
• Viewership of Cup Series has seen a growth in viewers age 18-34 in 13 of 16 races.
• More than half of its revenue is secured through NASCAR's 10-year broadcast agreement and multi-year partnership agreements.

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