Michael McDowell and Leavine Family Racing (LFR) announced their partnership with K2 Coolers beginning at Richmond International Raceway for the Federated Auto Parts 400.
K2 will also be a feature sponsor of LFR's TechCon Summit this October. TechCon is a summit targeted to the construction industry and focused on new technologies within the industry.
The Louisiana-based company is happy to be a part of the NASCAR ecosystem because it speaks directly to the K2 lifestyle. K2 also has a great impact in the construction industry with the K2 Water Jug, an industry LFR has deep connections to.
K2 has also released their Summit product line that is great for long weekends of camping at a racetrack and look forward to testing it out, as they make their NASCAR debut with LFR in September.
"K2 Coolers is happy to be a part of Leavine Family Racing this year," Director of Sales, Rick Scott said. "We feel like this is the right team and the right platform to showcase our line of products. The Summit Series product line is perfect for the NASCAR fan and the Water Jug is ideal for the construction industry"
"We are excited to have K2 Cooler join us for the remainder of the 2017 race season, " LFR Vice President, Jeremy Lange said. "It is great when you can create business solutions for brands and having K2 Coolers be a part of the TechCon Summit is a perfect example of that. We will be able to establish direct connections to potential B2B partnerships, which is win-win situation."
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