NBC Sports Group's presentation of this past Sunday's Monster Energy NASCAR Cup Series Playoffs race from Kansas Speedway averaged a Total Audience Delivery (TAD) of 2.77 million viewers across NBCSN and NBC Sports Digital platforms, according to data released by The Nielsen Company, and digital data from Adobe Analytics.
The NBCSN-only telecast averaged 2.76 million viewers, up 31% vs. NBCSN's prior three NASCAR Cup Series Playoffs races this season, and up 4% vs. NBCSN's 2016 Fall Cup Series race average.
Viewership of Sunday's race peaked in the 6:30-6:45 p.m. ET quarter hour, as nearly 3.6 million viewers watched Martin Truex Jr. and the #78 Furniture Row Racing Toyota secure the team's seventh NASCAR Cup Series win of the season.
In addition, Sunday's NASCAR Cup Series telecast on NBCSN was the most-watched sporting event of the day on cable, driving NBCSN to rank as the #1 network on cable in the race's 3:30 -6:45 p.m. ET time period.
Through 16 races this season, NBC Sports Group's 2017 Monster Energy NASCAR Cup Series live race coverage is averaging nearly 3.4 million viewers, even with the first 16 races last season (3.388 million vs. 3.379 million).
NBC Sports Group's coverage of the 2017 Monster Energy NASCAR Cup Series Playoffs continues this Sunday at 3 p.m. ET on NBCSN, with live coverage of the first race of the Round of 8, from Martinsville Speedway, in Martinsville, Va.
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AND a Household Rating of 1.69
--- Showbuzz Daily ---
Kansas TV ratings https://twitter.com/A_S12/status/922517827759861761— Adam Stern (@a_s12) October 23, 2017