ISC CMO Daryl Wolfe hired by NASCAR

NASCAR has named ISC Exec VP & CMO Daryl Wolfe Chief Sales & Partnership Officer of both NASCAR and ISC, giving him a unique, dual role selling for both the sanctioning body and one of the two major track operators.

Wolfe, who has been with ISC since '95, will report to both NASCAR Exec VP & Chief Global Sales & Marketing Officer Steve Phelps and ISC President John Suanders, and will have oversight of corporate sales and partnership functions for both organizations.

NASCAR and ISC both have common ownership in the France family, but NASCAR is a private company while ISC is publicly held. NASCAR said that the two organizations will remain independent with processes in place to make sure both sides will be represented in Wolfe's sales efforts.

--- Sports Business Daily --