UPDATE: Last Saturday's NASCAR Cup Series Kentucky 400 earned a 1.3 rating and 2.3 million viewers on NBCSN, down 19% in ratings and 16% in viewership from last year (1.6, 2.7M) and down 32% and 29% respectively from 2016 (1.9, 3.2M).
Martin Truex Jr.'s win ranks as the lowest rated and least-watched edition of the race (dates back to 2011).
Head-to-head, NASCAR trailed competing Major League Baseball coverage on FOX (1.5, 2.4M).
--- Sports Media Watch ---
Original post: 7-16-18
Kentucky TV Ratings. https://twitter.com/NBCSportsPR/status/1018919372369420288— NBC Sports PR (@NBCSportsPR) July 16, 2018
Note: Last year's race had a 1.6 rating with 2.7 million viewers.