Ron Jon Surf Shop and Surface Sunscreen team up for a one race deal with Matt Tifft on September 2 at Darlington (SC) Raceway in the NASCAR XFINITY Series race. Local market partner Ron Jon Surf Shop will be carrying Surface Sunscreen products and will be on the throwback scheme. Ron Jon has two locations in the Myrtle Beach (SC) area, only a few hours from Darlington Raceway and Matt Tifft will be making appearances at both locations to support merchandise sales the afternoon of August 31st.
Driver Matt Tifft has selected Dale Earnhardt's No. 19 NASCAR Winston Cup Series car from 1977. Dale Earnhardt drove his Belden Asphalt Malibu in a lone appearance during the 1977 season at Charlotte (NC) Motor Speedway. Charlotte marked Earnhardt's fourth ever Winston Cup race and he only raced 25 laps before exiting due to technical issues. Tifft picked this paint scheme based on the success of Dale Earnhardt, reflecting on his NASCAR start.
"Ron Jon Surf Shop is all about action sports, and we are so excited to have the opportunity to partner with Surface Sunscreen, Matt Tifft, and the NASCAR XFINITY series to bring a sense of that fun and excitement to our Ron Jon customers. We look forward to having Matt in our Myrtle Beach stores during Darlington "Throwback" race week and bringing exclusive Ron Jon - Matt Tifft merchandise to our customers, both on line and in our stores," stated Ron Jon Surf Shop General Merchandise Manager Gary Rubin.
Ron Jon Surf Shop will sell 1:64-scale die-casts of the No. 19 Ron Jon Surf Shop/Surface Sunscreen Beach Cruiser Toyota along with Matt Tifft No. 19 t-shirts in each of its store locations and online. The t-shits will be sold at Fanatics on September 2nd and will be available at select Ron Jon locations and at www.ronjonsurfshop.com. The die-cast will be available for purchase on the website and at every Ron Jon Surf Shop location.
"Surface is proud and honored to have the opportunity to work with Ron Jon Surf Shop on such a unique project. It is not often that an up and coming company in the Surf market gets to partner with such an iconic part of the surf industry in a totally different way," quoted Surface Sunscreen Co-founder Guy Trotter. "This partnership shows that brands like Ron Jon Surf Shop and Surface can create a synergy outside of the surf market, and to do it in NASCAR with an up and coming professional like Matt Tifft is incredible."
During the week of the Darlington XFINITY Series race there will be a social giveaway connecting fans with this paint scheme. Fans will be encouraged to follow Matt, Ron Jon Surf Shop and Surface to be entered into a contest for a chance to win autographed, race-used driving gloves and other Tifft/Ron Jon Surf Shop branded merchandise.
"I think it is great that I get to be a representative for both of these growing brands on track in Darlington. Ron Jon Surf Shop has such a strong presence in the Darlington and Myrtle Beach area, how could you not get excited to race for them," said driver Matt Tifft. "I think the Dale Earnhardt paint scheme fits both brands well and I can't wait to get to Darlington to race with it."
--- Joe Gibbs Racing ---