Bangor, Maine (March 14, 2018) - What started as a chance meeting between executives has now shifted gears into an extended partnership in the NASCAR Xfinity Series for Bangor, Maine, based Sleep Well Inc.
This past February, Sleep Well Inc. was featured on the hood of driver Josh Williams' No. 90 DGM Racing Chevrolet at Daytona International Speedway to kick off the 2018 NASCAR Xfinity Series season.
Williams was impressive in the first race of the season, driving from 40th to fifth in the first 15 laps and ultimately finishing 22nd after avoiding any damage all day.
After meeting Williams in person and having the opportunity to watch such an impressive first race, CEO Noah Sargent knew he wanted to stay on board with Williams.
"Sleep Well Inc. is excited to partner with the No. 90 Xfinity Series DGM Racing Chevrolet on this extended partnership," said Sargent. "Josh is one of the hardest working drivers in NASCAR, and we felt with his commitment to the sport and his outstanding community service throughout the entire year with his hospital tours that it was a great partnership for our quality driven business."
Williams had this to say regarding Sleep Well Inc. and their continued support: "The opportunity to represent a brand based on quality and hard work like Sleep Well Inc. is what its all about. Noah and everyone at Sleep Well Inc. are great people and a great match for our program."
Sleep Well Inc. is currently in a growth stage and looking to expand throughout the country to be able to provide sleep solutions to millions of customers nationwide. Sargent has a clear plan for the national expansion, and NASCAR and Williams are a big part of the plan.
"Sleep Well Inc. is working closely with our vendors, national insurance providers and customers to expand our capabilities to a national level," said Sargent. "This partnership with Josh will introduce us to one of the best fan bases in all of sports and help us in research and development of our intended national expansion, while getting our brand out there and recognizable among core consumers."
Williams, who is no stranger to hard work and grass roots growth, is grateful to be the chosen ambassador for such an ambitious undertaking by Sleep Well Inc.
"Noah and everyone at Sleep Well, Inc., are a great addition for what we are trying to do not only me personally but the team as a whole," said Williams. "I am looking forward to helping grow their brand and hopefully we will all grow our brands together as a team from the ground up and enjoy a long-term partnership."
As for personal sleep habits, Williams works a lot of late nights for DGM Racing on his Xfinity Car and for JWM, which he still owns and operates. At 24, he is still able to handle the long hours and the late nights while he continues his climb up the ranks, but when rest is needed, Sleep Well Inc. will be his first call.
--- Dynamic Energy Marketing ---