MOORESVILLE, N.C. (Aug. 27, 2018) - Reaching back into one of the most interesting eras in modern-day NASCAR racing, Tyler Reddick will wear the colors of Old Milwaukee beer in the Sport Clips Haircuts VFW 200 at Darlington (S.C.) Raceway this weekend.
The No. 9 JR Motorsports Chevrolet will wear the red and gold livery of the Blue Max Racing team's 1983-85 Old Milwaukee-sponsored Pontiac LeMans in the race, paying homage to the 22-year-old California driver's racing hero, Tim Richmond.
Blue Max, owned by champion drag racer Raymond Beadle, rose to prominence with Richmond and crew chief Tim Brewer in 1983 and 1984, winning at Pocono in 1983 and again at North Wilkesboro in 1984. In 1985, crew chief Barry Dodson led the Old Milwaukee team to an 11th-place finish in the series points. As well, Raymond's son Ryan is general counsel for JR Motorsports.
The following season, 1986, saw Richmond move to Hendrick Motorsports and win seven races on the way to a third-place points finish behind Dale Earnhardt Sr. and Darrell Waltrip.
"Everything I had heard about Tim Richmond, which a lot of it goes off of the stories I've heard from people close to me in the garage, is that he was a guy that when he came up was one of the most talented drivers out here and that he was always really good at trying to have fun and be himself," Reddick said. "He was about having fun and enjoying himself and winning races at the same time. I feel like he sometimes just flew under the radar a little bit and I feel like there is a connection there to how I try to go about my life, which makes it that much more special to be running this throwback scheme to him in Darlington."
Old Milwaukee's classic paint schemes featured prominently in other disciplines of the sport as well. Beadle's famed NHRA Funny Cars wore Old Milwaukee Light paint, as did the World of Outlaws sprint cars driven by Sammy Swindell.
Old Milwaukee, now owned by Pabst Brewing Company, is a classic American Lager established in 1849 that won 19 medals at the Great American Beer Festival over the years, making it the Beer Built Right.
"We are so excited to partner with JR Motorsports for the Darlington race," said John Wilhelm, VP, Marketing-Legends Brands at Pabst Brewing Co. "Old Milwaukee is a classic beer brand steeped in rich history, making this a perfect fit with JR Motorsports and the No. 9 car."
Reddick appreciates having a storied sponsor like Old Milwaukee back on the track, especially at Darlington, one of the most historic tracks on the schedule.
"Having Old Milwaukee come on board with our JR Motorsports Chevrolet in Darlington just continues to go back to what the throwback scheme means to me," Reddick said. "There is nothing cooler than to be able to honor the history that was made in an iconic scheme and to have the sponsor that played a pivotal part in that scheme, the Old Milwaukee scheme that Tim drove, come on board just makes it all the more sweeter. And the fact that Ryan's (Beadle, JRM General Counsel) dad was the car owner of that original car just makes it really great.
"The fact that it was able to come together and that my friend Harris Lue helped me brainstorm the idea and helped spark the idea to put this together, I've always wanted to do a Tim Richmond throwback and to get this opportunity to do this is like a dream come true. It's like the highlight of my year."
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