Busch Beer has signed a multi-year agreement with Bristol Motor Speedway to become the title sponsor of one of motorsports' most unique hospitality spots.
Busch Beer, whose parent company Anheuser-Busch has been a long-time supporter of the Speedway, has taken over as the marquee sponsor for the popular Banks & Brews deck. The Busch Banks & Brews is an outdoor sports-bar type setting featuring luxury loge boxes and individual barstool seating. The deck is located in Turn 1 and offers its guests an exclusive experience and one of the best views in motorsports.
"Nothing goes together better than an edge of your seat NASCAR race and a cold Busch beer," said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. "Busch Banks & Brews is an awesome place to kick back, drink some beer with your friends and enjoy the Bristol Motor Speedway experience."
Busch Beer also will give fans at Busch Banks & Brews the opportunity to win cool prizes, including shirts, hats and coolies. The brand currently sponsors Stewart-Haas Racing's No. 4 Kevin Harvick in the Monster Energy NASCAR Cup Series and will bring a unique fan interaction zone to the midway when Busch is featured on Harvick's car during August's Bass Pro Shops NRA Night Race. The interaction zone will include a tire shooting gallery, two Busch bars, a replica show car and appearances by the 2014 MENCS champion.
Tickets to Busch Banks & Brews are still available for the Food City 500 weekend. Guests can add the deck to their race weekend tickets for only $99 with a full weekend reserved seating package starting at $225 (individual bar stool). Admission to Busch Banks & Brews includes $25 Levy food vouchers and a track walk access pass for the Food City 500 on Sunday, April 23. For more information, visit click here.
-- Bristol Motor Speedway --