DALLAS -- NFL commissioner Roger Goodell described the financing of a football stadium in Los Angeles as a "very difficult proposition" despite this week's announcement of the most lucrative naming-rights agreement in sports history.
Anschutz Entertainment Group, the entertainment company that owns the Staples Center among other properties, announced a 30-year, $700 million naming-rights deal with Farmers Insurance for a Los Angeles stadium.
"I think it's obviously a positive development because it's an important revenue stream, but even with that positive development the financing of the stadium in Los Angeles is still a very difficult proposition," Goodell said during his Super Bowl XLV news conference Friday. "We have to get the collective bargaining agreement addressed in such a way as to make it so that it is a smart investment that that can be financed so that we can create the kind of economic activity in Los Angeles that I believe can happen if we're successful, whether it be in downtown or out in the City of Industry.
"There are some great opportunities for us to continue to grow the game, but we have to recognize that cost is associated with that and address it in a way that incentivizes everyone to make those kind of investments. I think this is a positive thing for the league, for the players, for the game, and for, most importantly, our fans in Southern California."
Other prominent NFL figures expressed optimism this week that Los Angeles would land a franchise soon.
"To me that is a major indication of the viability of a franchise in Los Angeles," Cowboys owner and general manager Jerry Jones said of the naming-rights deal. "That's significant money no matter who you are, so I think that is a big plus."
Added Steelers president Art Rooney II: "It's a great football town. They've supported a few franchises over the years, and hopefully we'll get another one back there by at least 2016."
However, Goodell said he does not want any of the NFL's 32 franchises to change locations.
Goodell was asked specifically about the possibility of the Chargers leaving San Diego to move to Los Angeles.
"We want to keep our teams where they are," Goodell said. "The Chargers have been committed to getting a solution in their stadium in San Diego for, I believe, well over eight years now. They've been working on different alternatives. They've spent an extraordinary amount of time and resources to try and develop those solutions and they still continue to this day to do that. They want to be in San Diego. They want the Chargers to be in San Diego, and so does the NFL. But, we need to find a solution to the stadium issue in San Diego."
Tim MacMahon is a reporter and columnist for ESPNDallas.com. You can follow him on Twitter.