Golden Boy partners with Spanish-language Estrella TV in 3-year deal

Golden Boy Promotions, whose contract with Fox Sports 1 and Fox Deportes expired earlier this month and was not renewed, announced Monday that it has secured a three-year agreement with Spanish-language network Estrella TV to televise two boxing cards per month.

The network will be the new home for Golden Boy's Friday night "LA Fight Club" series, which takes place at the Belasco Theater in downtown Los Angeles and features Golden Boy's prospects, as well as other fights it promotes.

The first card Golden Boy will promote on Estrella TV will be an "LA Fight Club" show Sept. 4. Featherweight prospect Diego De La Hoya (11-0, 7 KOs), first cousin of Golden Boy chairman and CEO Oscar De La Hoya, is likely to headline.

"Estrella TV is one of the top-rated networks across the U.S. among Hispanic audiences so it was an easy decision to partner with them in bringing live, exciting boxing matches to their viewers across America," Oscar De La Hoya said in a statement announcing the contract. "Latinos comprise the largest fan base for our sport so we see this partnership with Estrella TV as a great opportunity to showcase our stable of fighters before an audience that is hungry to watch action-packed match-ups."

Estrella TV, which is based in Burbank, California, launched in September 2009 and airs a mix of programming aimed at a Hispanic audience.

"Golden Boy Promotions is the top promoter in boxing with a huge, loyal Hispanic fan base that closely mirrors our current audience demographic," Estrella TV CEO Lenard Liberman said. "This a natural partnership that Estrella viewers around the country will be excited about. Estrella TV attracts hundreds of thousands of viewers in markets across the country, allowing us to quickly become one of the most-watched Spanish-language networks. These must-see boxing events will offer yet another reason for our current [viewers], and future ones, to tune in."