App Collaboration Ad
Cricinfo (US)
Overview
The Collaboration Ad is a special mobile-only format using a sponsored HTML5 card to promote content designed to fit seamlessly within the Cricinfo app's mobile interface. There are two options for the Collaboration Ad: Article with photo, or article with video.
- Required assets differ based on either the video or photo option.
- Advertiser branding is formatted to match ESPN content and appears in-stream.
- The Collaboration Ad must be built in-house by ESPN.
Demos
Technical Specifications
| Option 1 - Article Ad | Option 2 - Video Ad | |
| Logo | 80x80 (2x density)* <10k saved as transparent PNG |
80x80 (2x density)* <10k saved as transparent PNG |
| Sponsor Name | 20 characters or less (sentence case) | 20 characters or less (sentence case) |
| Headline | 50 characters or less (sentence case) | 50 characters or less (sentence case) |
| Subtext | 120 characters or less (sentence case) | 120 characters or less (sentence case) |
| Main Image | 600x240 (2x density)* <60k saved as JPG |
600x340 (2x density)* <60k saved as JPG |
| Video | N/A | <5MB, MP4. 600x340 (16:9); Video can be up to 60 seconds long. |
| Third-Party Serving | No | No |
| Third-Party Tracking | Yes | Yes |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Design
- Images/designs not created by ESPN may be submitted, but are subject to editorial approval and may require revisions.
- Designs should use photos or artwork to relate to content. Creative cannot have a transparent background.
- The logo image will be placed at the top of the module.
- Sponsor name must be 20 characters or less.
- Headline text must be 50 characters or less.
- Subtext must be 120 characters or less.
Animation/Ad Behavior
- Animation is not accepted.
- The Collaboration Ad will serve to the 8th slot of the page.
Capping
No capping restrictions.
Video
- For the video option, raw assets of larger file size and dimensions may be submitted. These assets will be re-encoded to spec.
- Raw assets may be MP4 or MOV format, but must be 16:9 aspect ratio
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
- This ad unit must be created in-house by ESPN.
- Currently, video starts and quartiles are not available within the Cricinfo app.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
